Dashu Crossborder Hires Media Expert to Boost Brand Presence

Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.

12/30/2025 Logistics Industry Insights
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Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon's Brand Video Ads have a major update, now directly driving traffic to Brand Stores and sub-pages. This article analyzes how to leverage this new feature, using strategies like granular sub-pages, consistent brand tone, and brand storytelling to precisely drive traffic and improve conversion rates. It also reminds sellers to check for feature availability and seize the opportunity to get ahead.

01/04/2026 Logistics Encyclopedia
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon sellers are currently experiencing a wave of brand removals, affecting thousands of brands. The primary suspected cause is inconsistencies between the trademark registration entity and the store entity. Sellers are advised to remain calm, avoid hasty appeals, closely monitor industry trends, and immediately self-check their store's brand information. Furthermore, it's crucial to prioritize brand compliance and adhere to Amazon's brand policies to mitigate future risks and ensure account stability.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Registry Abuse Flags Resolution Tips

Amazon Sellers Face Brand Registry Abuse Flags Resolution Tips

This article addresses the common issue of "account abuse" within the Amazon Brand Registry. It provides an in-depth analysis of typical scenarios and offers a proven and effective appeal strategy. The strategy emphasizes the importance of preparing comprehensive contracts, invoices, and authorization letters, combined with effective appeal techniques, to significantly increase the chances of a successful appeal. Furthermore, the article shares alternative solutions and approaches related to account abuse for sellers' reference.

01/04/2026 Logistics Industry Insights
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Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon's sudden termination of the third-party brand licensing program has left many sellers facing inventory glut. This decision may be related to antitrust investigations, controversies surrounding Amazon's own brands, and the platform's ecosystem balance. While this presents opportunities for ordinary sellers, they need to strengthen brand building, diversify operations, and pay close attention to platform policies to thrive in cross-border e-commerce. The change emphasizes the importance of independent branding and adaptability for sellers navigating the evolving Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Influencer Marketing Key to Brand Growth in Digital Era

Influencer Marketing Key to Brand Growth in Digital Era

This article delves into the essence and value of influencer marketing, emphasizing the power of trust endorsement. It explains how to accurately select influencers and differentiate influencer marketing from affiliate marketing. Furthermore, it explores the added value of influencer marketing in enhancing SEO and shaping brand image, proposing marketing strategies for different platforms. Finally, it highlights the importance of integrated marketing and how to improve influencer marketing skills through continuous learning and optimization, helping brands achieve growth in the social media era.

01/04/2026 Logistics Industry Insights
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Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

YouTube Sequenced Ads enhance brand storytelling and advertising effectiveness through a series of videos shown in a specific order. This paper introduces the strategy, mechanism, and setup of sequenced ads, emphasizing data-driven optimization. It explores how to create a compelling narrative across multiple ad units, guiding viewers through a brand's message step-by-step. By leveraging audience insights and performance metrics, advertisers can refine their sequences and maximize the impact of their YouTube campaigns. Ultimately, sequenced ads offer a powerful tool for engaging viewers and driving desired outcomes.

01/04/2026 Logistics Industry Insights
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Amazon Revokes Brand Access for Thousands Amid Registry Abuse

Amazon Revokes Brand Access for Thousands Amid Registry Abuse

Amazon has recently revoked brand permissions for many sellers, citing "brand abuse." This article delves into the common causes of brand abuse and provides a detailed appeal guide to help sellers overcome this challenge. It emphasizes the importance of compliant operations and strengthening brand building for long-term growth. Sellers should prioritize ethical practices and invest in building a reputable brand to avoid potential penalties and ensure sustainable success on the platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Brand Value with EBC Logistics Upgrades

Amazon Sellers Boost Brand Value with EBC Logistics Upgrades

This paper explores the importance of Amazon EBC in enhancing brand value and focuses on the challenges faced by independent website sellers in cross-border logistics. For these sellers, strategies are proposed, including selecting reliable logistics partners, optimizing logistics processes, providing diverse shipping options, and establishing a comprehensive after-sales service system. The aim is to help sellers improve product competitiveness and gain market share by streamlining their logistics operations and improving customer satisfaction.

01/07/2026 Logistics
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Guide to Authentic KOL Data for Effective Brand Campaigns

Guide to Authentic KOL Data for Effective Brand Campaigns

This paper delves into the strategies and techniques of Xiaohongshu KOL marketing. It focuses on how to effectively identify the true value of KOLs through data analysis, third-party platform evaluation, and content tone matching. The aim is to avoid potential pitfalls and achieve efficient brand seeding on the Xiaohongshu platform, ultimately enhancing marketing effectiveness. The study emphasizes leveraging data to optimize KOL selection and campaign performance for successful brand promotion.

01/06/2026 Logistics Industry Insights
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