Many Amazon sellers face a common challenge: after successfully registering a trademark, they discover they cannot modify the brand name on their product listings or add brand names to previously unbranded items. Recent months have seen increased scrutiny from the United States Patent and Trademark Office (USPTO), leading to trademark cancellations for some sellers due to improper registration practices by service providers.
With Amazon experiencing a surge in brand-related support cases and slower response times, sellers need efficient solutions. This article outlines two proven methods for modifying brand names through Amazon's case system.
Method 1: Adding Brand Names to Unbranded Products
For sellers looking to add brand names to previously unbranded products, two approaches have shown effectiveness:
- Phone Communication (Faster Method) : The most efficient solution involves direct phone contact with Amazon's brand team. Sellers can use virtual numbers (such as Google Voice) to call during optimal hours (3:00 PM to 4:30 PM Pacific Time). Cases submitted through financial channels tend to receive faster responses. Prepare trademark registration certificates and brand registry screenshots for reference during the call.
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Email Case Submission (Slower Method)
: When phone communication isn't feasible, sellers may submit detailed email cases. Processing times often exceed one month. Essential information to include:
- Product listing date
- Trademark registration date
- Trademark documentation (electronic files from USPTO website acceptable)
- Screenshots of completed brand registry
Method 2: Addressing Brand Registry Complications
Sellers encountering difficulties due to brand registry issues or account violations should first resolve any underlying problems, such as brand abuse allegations, before attempting brand name modifications.
Important considerations for all sellers:
- Review Amazon's policies thoroughly before submission
- Maintain professional communication with support teams
- Document all correspondence and retain relevant files
These methods have helped numerous sellers navigate brand modification challenges on Amazon's platform.