Honest One Revamps Brand to Revive Pet Food Sector

Honest One Revamps Brand to Revive Pet Food Sector

Honest One has successfully broken through the fiercely competitive pet food market through strategic initiatives such as building its own factory, technological innovation, value chain integration, social welfare, and standard output. This case demonstrates that the pet food industry has entered an era of all-round competition, requiring companies to possess systemic capabilities to reconstruct competitive dimensions on the path of long-termism, ultimately returning to a reverence for life.

01/28/2026 Logistics Industry Insights
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Amazon Sellers Leverage Home Garden Sites for Brand Growth

Amazon Sellers Leverage Home Garden Sites for Brand Growth

Facing increasing competition on Amazon, sellers are turning to overseas press releases as a breakthrough strategy. This article, through two case studies of home and garden brands, reveals the crucial roles of precise positioning, high-quality content, and advertorial marketing in overseas press release campaigns. It also highlights the future trend of refined operations. The analysis provides valuable and replicable experiences for Amazon sellers looking to enhance their brand visibility and drive sales through strategic international PR efforts.

01/27/2026 Logistics Industry Insights
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Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

Amazon Marketplace Seller Growth Slows Amid Shifting Brand Trends

The number of new sellers on Amazon has significantly decreased due to rising platform commissions, advertising costs, and higher operational barriers. Despite the decline in new sellers, the platform's GMV continues to grow, with increased traffic for active sellers and expanding scale for top sellers. Chinese sellers dominate the new seller landscape. Amazon is accelerating its transformation into a sales channel for larger enterprises.

01/27/2026 Logistics Industry Insights
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Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Camel successfully upgraded and transformed into a fashionable outdoor brand, achieving success in both domestic and international markets. The transformation emphasized consumer insights, brand building, and overseas expansion. Moving forward, the brand needs to strengthen research and development innovation to maintain its competitive edge and further solidify its position in the global outdoor market. This strategic shift has allowed Camel to appeal to a broader audience and capitalize on the growing demand for stylish and functional outdoor gear.

01/30/2026 Logistics Industry Insights
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Niche Outdoor Brand Barebones Grows Rapidly Via Content Marketing

Niche Outdoor Brand Barebones Grows Rapidly Via Content Marketing

Barebones distinguished itself in the competitive outdoor goods market, particularly experiencing a surge in traffic in Japan, by adhering to sustainability principles, innovative product design, content-driven marketing, and precise advertising. This case offers valuable lessons for other outdoor brands, demonstrating that a commitment to sustainability and scenario-based experiences are crucial for brand growth. Their success highlights the importance of aligning brand values with consumer demand for eco-conscious and engaging experiences in the outdoor space.

02/03/2026 Logistics Industry Insights
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Niche Heat Press Brand HTVRONT Hits 70M Revenue Milestone

Niche Heat Press Brand HTVRONT Hits 70M Revenue Milestone

HTVRONT transformed the niche home heat press machine into a bestseller, achieving over $70 million in annual revenue through precise market positioning, continuous product innovation, and effective marketing strategies. Their success stems from differentiated product features, building a one-stop DIY experience, innovative marketing approaches, and a keen understanding of global DIY market trends. This provides valuable lessons for other brands seeking to expand internationally. They focused on creating a comprehensive ecosystem for DIY enthusiasts, making the heat press accessible and appealing to a wider audience.

02/03/2026 Logistics Industry Insights
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Independent Websites Key to Brand Success in Digital Era

Independent Websites Key to Brand Success in Digital Era

This article delves into the value and practical operation of independent e-commerce websites for cross-border businesses. Unlike platform-based selling, an independent site is a brand's self-controlled 'digital real estate.' It details the types, advantages, challenges, and setup steps of independent websites, emphasizing their unique benefits in traffic control, brand building, data accumulation, and pricing power. The article also reminds sellers to focus on operational details and invest long-term to ultimately establish a solid brand presence on their independent website.

02/03/2026 Logistics Industry Insights
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USPS Announces 10year Plan to Adapt to Ecommerce Growth

USPS Announces 10year Plan to Adapt to Ecommerce Growth

The United States Postal Service (USPS) has unveiled its ten-year revitalization plan, “Delivering for America,” aiming to reshape its financial standing and improve service quality. This plan involves expanding package delivery services, optimizing operations, and upgrading technology to meet the demands of the e-commerce era. While the plan faces challenges related to competition, implementation, and policy, its successful execution could significantly impact the US logistics industry. The revitalization focuses on modernization and efficiency improvements to ensure the USPS remains a viable and competitive entity.

01/26/2026 Logistics
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Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs Adopts Smart Tech to Secure Brand Supply Chains

Dubai Customs seized counterfeit goods worth AED 17.6 million in the first half of 2014, thanks to its self-developed 'Risk Engine' system and efficient inspection strategies. This success is attributed to technology empowerment, collaborative partnerships, and continuous innovation. Dubai Customs provides strong support for brand innovation and fosters a fair and transparent international trade environment. Their efforts demonstrate a commitment to protecting intellectual property rights and upholding the value of legitimate brands within the global marketplace.

12/30/2025 Customs Knowledge
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Amazon Sellers Urged to Combat Listing Hijackers Sans Brand Registry

Amazon Sellers Urged to Combat Listing Hijackers Sans Brand Registry

This article addresses the issue of cross-site listing hijacking faced by Amazon sellers, providing an effective strategy to quickly remove hijackers without brand registry. Through detailed operational steps and case analysis, it helps sellers solve the problem of cross-site hijacking and protect their rights. The method focuses on practical application and offers a viable solution for sellers seeking immediate relief from unauthorized listing activity across Amazon marketplaces.

01/04/2026 Customs Knowledge
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