brand rights protection News

Amazon Sellers Urged to Combat Listing Hijackers Sans Brand Registry

This article addresses the issue of cross-site listing hijacking faced by Amazon sellers, providing an effective strategy to quickly remove hijackers without brand registry. Through detailed operational steps and case analysis, it helps sellers solve the problem of cross-site hijacking and protect their rights. The method focuses on practical application and offers a viable solution for sellers seeking immediate relief from unauthorized listing activity across Amazon marketplaces.

01/04/2026 Customs Knowledge

Unipal Collapses As Highend Pet Product Strategy Fails

Pet tech brand Youpei is reportedly facing closure, sending shockwaves through the industry. This analysis examines the failure of its high-pricing strategy, attributing it primarily to intense market competition and poor cost control. User rights are compromised, potentially rendering smart products useless. The article warns the industry to optimize pricing, improve quality, enhance service, and strengthen innovation, while also exploring diversified revenue models to avoid similar pitfalls.

02/03/2026 Logistics Industry Insights

Russia to Require Household Goods Traceability by 2026

Russia will introduce mandatory labeling for certain daily necessities and cosmetics starting in 2026, implemented in phases. Companies will gradually need to achieve product traceability. Initially, they can report quantities aggregated by product code, with the ultimate goal of tracing individual items. This initiative aims to protect consumer rights and improve supply chain transparency. While it presents challenges for businesses, it also offers opportunities for improved efficiency and brand trust.

02/05/2026 Logistics Industry Insights

Amazon US Buyers Warned of Rising Counterfeit Risks

Amazon's own-brand products may carry the risk of counterfeits. Exercise caution before purchasing, pay attention to reviews, and compare prices. If you encounter fake products, protect your rights promptly by preserving evidence and contacting customer service. Amazon should strengthen supervision and regulation to prevent the sale of counterfeit goods. Buyers should be vigilant and proactive in identifying and reporting suspicious products to ensure a safer shopping experience on the platform.

02/06/2026 Logistics Industry Insights

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights

Official Media and Influencers Drive Brand Globalization Success

This paper explores how startup brands can leverage a combination of official social media channels and influencer marketing to launch brand communication cost-effectively and efficiently, enhance brand awareness and influence, and achieve brand globalization. The article delves into the importance of brand building, effective communication strategies, and provides actionable recommendations for businesses based on real-world case studies. It focuses on using social media and influencer collaborations to achieve impactful and affordable brand promotion in international markets, especially for new brands with limited resources.