Chinese Pet Brands Expand on Amazon Amid Global Demand

Chinese Pet Brands Expand on Amazon Amid Global Demand

The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.

01/16/2026 Logistics Industry Insights
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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8 Practical Tips to Improve Freight Forwarding Sales Efficiency

8 Practical Tips to Improve Freight Forwarding Sales Efficiency

This article outlines 8 practical tips to enhance cargo solicitation efficiency in the freight forwarding industry. These include sincerity and enthusiasm, competitive pricing, consistent client care, strong customs relationships, document handling skills, collaboration with shipping companies, support for manufacturers without import/export rights, and partnerships with insurance companies. Implementing these strategies will help freight forwarders build strong client relationships, improve service competitiveness, and achieve sustainable business growth.

07/21/2025 Logistics
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Heavy Truck Rental New Models: The Best Choice to Flexibly Respond to Logistics Changes

Heavy Truck Rental New Models: The Best Choice to Flexibly Respond to Logistics Changes

This article explores the strategy of logistics companies choosing heavy truck rental over purchasing during their capacity expansion. By opting for operating leases, companies only pay for usage rights, reducing financial pressure and enhancing flexibility, allowing them to quickly respond to market changes and policy adjustments. As competition intensifies, this new model has become a significant choice for firms to lower risks and improve efficiency.

07/17/2025 Logistics
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Clarification And Facts The Current Status Of Australian Coal Customs Clearance In China

Clarification And Facts The Current Status Of Australian Coal Customs Clearance In China

In response to recent reports about the suspension of Australian coal customs clearance at Dalian Port, the Ministry of Foreign Affairs clarified that national customs still accept coal imports. In recent years, China has conducted strict inspections on the quality and environmental safety of imported coal to protect legal rights and the environment. The related reports are false, and customs clearance operations continue to proceed normally.

07/22/2025 Logistics
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Understanding Delivery Terms in International Trade — Incoterms®

Understanding Delivery Terms in International Trade — Incoterms®

Incoterms® are essential delivery terms in international commerce that clarify the rights and obligations of buyers and sellers. Developed by the International Chamber of Commerce, they help businesses avoid misunderstandings during the delivery of goods. The current version, revised in 2019, includes 11 terms applicable to various modes of transport. Understanding these terms is crucial for ensuring the smooth operation of international trade.

07/21/2025 Logistics Encyclopedia
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Core Differences Between TELEX RELEASE BILL and SEA WAY BILL

Core Differences Between TELEX RELEASE BILL and SEA WAY BILL

TELEX RELEASE BILL and SEA WAY BILL are two types of bills of lading used in international transport. The former simplifies the pickup process, while the latter ensures that the consignee holds ownership of the cargo. Each type has distinct features regarding the transfer of cargo rights and information changes. Choosing the appropriate bill of lading is crucial for improving logistics efficiency and minimizing risks.

07/18/2025 Logistics Encyclopedia
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Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Face Rising Pokmon Card Copyright Risks

Amazon Sellers Face Rising Pokmon Card Copyright Risks

This article warns Amazon sellers about the infringement risks associated with Pokemon cards, emphasizing the severe consequences through case analysis. It advises sellers to thoroughly understand intellectual property rights, choose legitimate suppliers, and avoid direct copying. Compliant operation is crucial for sustainable growth. Understanding IP, sourcing correctly, and avoiding direct duplication are key to mitigating risks and ensuring long-term success on the Amazon platform.

12/31/2025 Logistics Industry Insights
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Tiktok Shop Dispute Resolution Guide for Sellers

Tiktok Shop Dispute Resolution Guide for Sellers

This article provides a detailed interpretation of the TikTok Shop violation appeal process and techniques. Focusing on five major appeal scenarios, including penalties, compensation, and reviews, it offers targeted evidence preparation suggestions to help merchants improve their appeal success rate, protect their rights, and achieve compliant operations. It guides merchants through the intricacies of navigating TikTok Shop's compliance requirements and effectively challenging unfair or inaccurate violation notices.

12/30/2025 Customs Knowledge
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