Russian authorities are implementing stricter controls over e-commerce product labeling, requiring all online retail platforms to integrate with the government's "Honest Label" tracking system. Products lacking proper digital identification codes will face removal from online marketplaces.
The new regulations mandate that all e-commerce sellers must register with the Honest Label system and maintain synchronized product data. Online platforms will be responsible for verifying product authenticity, with product pages required to display validation markers that consumers can scan through an official government application.
While Russia's existing Platform Economy Law already includes product labeling provisions, the updated rules significantly expand compliance requirements for online sellers. The changes aim to standardize marketplace oversight and strengthen consumer protection measures by ensuring all labeled products undergo rigorous verification before appearing on digital storefronts.
The policy shift presents particular challenges for cross-border e-commerce operators, who must now navigate additional compliance hurdles to maintain uninterrupted access to Russian consumers. Industry analysts suggest the measures reflect growing government scrutiny of digital marketplaces amid efforts to combat counterfeit goods and improve supply chain transparency.