Guide Helps Sellers Navigate Ozon Returns Process

Guide Helps Sellers Navigate Ozon Returns Process

This article details how OZON sellers can efficiently handle return requests. It covers key steps such as logging into the account, accessing return management, filtering applications, viewing details, processing requests, communicating promptly, and ensuring a smooth return process. Through clear process guidance and practical advice, this guide helps sellers improve return management efficiency, maintain good customer relationships, and optimize store operations. It emphasizes proactive communication and adherence to OZON's policies for a positive customer experience and streamlined workflow.

BBC Studios Expands Bluey in China Via Kartoyah Deal

BBC Studios Expands Bluey in China Via Kartoyah Deal

BBC Studios partners with Cartoyz to deepen Bluey's licensing market in Mainland China. As the exclusive agent, Cartoyz will be fully responsible for merchandise licensing and promotion. Leveraging its professional team and Fung Group's retail network, Cartoyz will customize localization strategies, expand product development and channel cooperation, laying the foundation for the 2027 movie release. The aim is to bring the joy and wisdom of Bluey to more Chinese families through a robust and targeted licensing program.

Shopify Adapts to Shortform Video Ecommerce Boom

Shopify Adapts to Shortform Video Ecommerce Boom

This article analyzes the current situation and future of Shopify independent e-commerce websites under the impact of short videos. Despite challenges from platforms like TikTok, Shopify still offers advantages such as strong autonomy and fast payment collection. The article explores cooperation models between independent sites and short video platforms, and how to capitalize on the short video boom to monetize traffic. It also highlights the difficulties and challenges faced by independent sites, providing valuable insights for cross-border e-commerce sellers.

Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon Struggles As Tiktok Reshapes Beauty Industry

Revlon's bankruptcy highlights the challenges traditional beauty brands face in the digital age. TikTok has emerged as a new battleground for beauty marketing, with brands like CeraVe, Garnier, and Elf Cosmetics achieving success through the platform. To thrive in a competitive market, traditional brands must embrace innovation, adapt to evolving trends, and prioritize engaging with consumers. This shift is crucial for maintaining relevance and leadership in the rapidly changing beauty landscape.

Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

Oneroyal Names Marilena Iakovou CMO to Drive Global Growth

OneRoyal has appointed Marilena Iakovou as its Chief Marketing Officer. This strategic hire aims to strengthen the brand's presence and accelerate its global expansion efforts. Iakovou's expertise will be instrumental in optimizing the customer experience and driving growth across various markets. The appointment underscores OneRoyal's commitment to innovation and strategic development within the competitive FinTech landscape, positioning the company for continued success in its global ambitions.

Hong Kong to Rename Virtual Banks As Licensed Digital Banks

Hong Kong to Rename Virtual Banks As Licensed Digital Banks

The Hong Kong Monetary Authority (HKMA) plans to rename "Virtual Banks" to "Licensed Digital Banks" to eliminate public misconceptions about the term "virtual" and enhance trust. This move aims to further promote the development of digital banking in Hong Kong and align with international trends. Currently, digital banks in Hong Kong have 2.2 million customers and deposits of HK$37 billion. The rebranding reflects the growing maturity and acceptance of digital banking services in the region, signaling a commitment to innovation and financial inclusion.

Herms Raises US Prices Due to Tariff Pressures

Herms Raises US Prices Due to Tariff Pressures

Faced with US tariffs on EU imports, Hermès plans to raise prices in the US market to offset the impact. This highlights the complex influence of international trade, tariff policies, and exchange rate fluctuations on luxury goods pricing, as well as the strategic choices brands make in balancing profit margins with market share. Consumer loyalty is crucial, and Hermès needs to closely monitor market dynamics and innovate its business model to address the challenges. The price increase reflects a direct response to the imposed tariffs and aims to maintain profitability amidst these economic pressures.

Amazon Warns Brands Over Compliance Amid Association Risks

Amazon Warns Brands Over Compliance Amid Association Risks

Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.