Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

Tiktok Shop Shifts to Managed Model in Crossborder Ecommerce

TikTok e-commerce is reportedly launching a "fully managed" model, where merchants only supply goods and the platform handles operations. This aims to shorten the sales process and improve efficiency, with plans to fully open the Shop function in the US this year. The fully managed model is becoming an industry trend, testing the platform's product selection and operational capabilities, while also bringing opportunities and challenges to merchants. TikTok e-commerce is accelerating its transformation, and the combination of its massive traffic and the fully managed model may reshape the landscape of cross-border e-commerce.

Retailers Boost Profits by Optimizing Reverse Logistics

Retailers Boost Profits by Optimizing Reverse Logistics

Reverse logistics is a crucial component of the e-commerce era. Effectively managing return processes not only reduces costs but also enhances customer satisfaction and brand value. By utilizing data analysis, optimizing systems, and implementing sustainable strategies, companies can transform returns into a competitive advantage and gain market share.

Subscribe to IATA Updates for Aviation Industry Insights

Subscribe to IATA Updates for Aviation Industry Insights

Subscribe to IATA event updates and stay informed about the latest activities of the International Air Transport Association (IATA). Gain insights into industry trends, expand your network, and discover collaboration opportunities. Sponsorship and exhibition opportunities are also available to help your brand stand out in the global aviation industry.

12/30/2025 Logistics
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Amazon Sellers Face Massive Trademark Fraud Allegations

Amazon Sellers Face Massive Trademark Fraud Allegations

The USPTO is investigating Shenzhen Hai Yi company for alleged trademark application fraud, including using deceased attorney's signatures, involving over 2000 trademarks. Thousands of Amazon sellers may be affected, facing potential trademark invalidation. Sellers are advised to self-check trademark associations and choose reliable agents to ensure brand security.