Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face 279B Returns Surge Postholidays

Amazon Sellers Face 279B Returns Surge Postholidays

Online shopping returns in the US are projected to reach $279.03 billion, with third-party marketplaces accounting for $43.5 billion. Sellers face high costs and bizarre return reasons. To combat this, sellers need to improve product quality and description accuracy, proactively address negative reviews and return requests, enhance after-sales service, optimize inventory management, and conduct data analysis and risk control. Strengthening brand building, differentiating themselves competitively, and implementing refined operations are crucial for navigating the challenges of high return rates.

01/16/2026 Logistics Industry Insights
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Temu Rivals Amazon in US Ecommerce Market

Temu Rivals Amazon in US Ecommerce Market

Pinduoduo's Temu has entered the US market, challenging Amazon with its low prices. Following a model similar to SHEIN, Temu leverages its supply chain advantages to carve out a new space in the American e-commerce landscape. Its success hinges on its differentiation strategies and the user experience it provides. The platform aims to attract consumers with competitive pricing and a wide range of products, but faces challenges in building brand loyalty and ensuring consistent quality in a highly competitive market.

01/16/2026 Logistics Industry Insights
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Mexicos 2026 Tariff Changes Impact Crossborder Ecommerce

Mexicos 2026 Tariff Changes Impact Crossborder Ecommerce

From 2026, Mexico will impose high tariffs on over 1400 imported goods from countries without free trade agreements. The automotive industry chain, textiles and apparel, home goods, personal care appliances, and toys will be significantly affected. Chinese cross-border e-commerce businesses need to optimize supply chains, enhance brand value, expand into diverse markets, and ensure compliance to address cost challenges and achieve sustainable development. These strategies are crucial for navigating the new tariff landscape and maintaining competitiveness in the Mexican market.

01/15/2026 Customs Knowledge
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Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware faces financial pressure due to inventory overstock resulting from misjudged demand during the early pandemic. The company is responding with measures like production halts, promotions, and price increases, while actively pursuing a strategic transformation. This includes expanding online channels, launching sub-brands, and strengthening brand marketing. Tupperware's case serves as a warning to businesses about the importance of accurate market demand forecasting, diversifying sales channels, and continuous product innovation to avoid similar inventory issues and ensure long-term viability.

01/19/2026 Logistics Industry Insights
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Fresh Food Ecommerce Tackles Raccoon Threats to Boost Deliveries

Fresh Food Ecommerce Tackles Raccoon Threats to Boost Deliveries

The "last mile" delivery in fresh produce e-commerce is a critical challenge. Companies need to innovate, such as using insulated boxes, to address temperature and safety issues and enhance brand loyalty. Building a proprietary logistics network and outsourcing both have advantages and disadvantages, requiring careful selection. The pandemic has boosted the development of fresh produce e-commerce, and the future is promising, but continuous improvement in service quality is essential. This includes optimizing delivery times and ensuring product freshness upon arrival.

01/19/2026 Logistics Industry Insights
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Oneroyal Names Dominic Poynter CCO to Lead Global Growth

Oneroyal Names Dominic Poynter CCO to Lead Global Growth

OneRoyal has announced the promotion of Dominic Poynter to Chief Commercial Officer, highlighting the company's strategic upgrade and commitment to accelerating global expansion. Poynter, formerly the Chief Marketing Officer, brings over 25 years of industry experience, having successfully elevated brand awareness and won numerous awards. OneRoyal is dedicated to innovation and providing clients with high-quality financial services, empowering them to achieve their financial goals. This appointment underscores OneRoyal's focus on growth and strengthening its leadership team in the competitive FinTech landscape.

01/15/2026 Logistics Industry Insights
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Ecommerce Giants Focus on Lastmile Delivery Strategies

Ecommerce Giants Focus on Lastmile Delivery Strategies

This webinar focuses on the "last mile" delivery in the e-commerce era's supply chain. It explores best practices, building outsourced service provider networks, the impact of service provider performance on brand reputation, and how to meet customers' extremely high expectations. Industry experts will share their experiences to help businesses stand out in the fierce market competition and win the "last mile" race. Learn strategies to optimize your final delivery stage and enhance customer satisfaction in the demanding e-commerce landscape.

01/19/2026 Logistics Industry Insights
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Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu, with its massive user base and unique community atmosphere, has become an important platform for cross-border e-commerce image and text seeding. This paper analyzes the user characteristics and advantages of Xiaohongshu. It also explores how cross-border e-commerce can leverage Xiaohongshu for effective image and text seeding, thereby seizing new growth opportunities. The paper will delve into strategies and best practices for maximizing the impact of content on the platform to drive sales and brand awareness.

01/22/2026 Logistics Industry Insights
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Sustainable Supply Chains Face Key Challenges by 2030

Sustainable Supply Chains Face Key Challenges by 2030

Global supply chain sustainability is crucial for environmental protection, social responsibility, and corporate development. Companies need to assess and improve their supply chains to achieve sustainable development goals. This involves evaluating environmental impact, ensuring fair labor practices, and promoting ethical sourcing. Prioritizing sustainability enhances brand reputation, reduces risks, and fosters long-term resilience. By integrating sustainable practices throughout the supply chain, businesses can contribute to a more responsible and equitable global economy while also improving their own operational efficiency and profitability.

01/22/2026 Logistics Encyclopedia
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