Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

01/28/2026 Logistics Industry Insights
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Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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Tmalls Double 11 Sees Surge in Pet Supplies Spending

Tmalls Double 11 Sees Surge in Pet Supplies Spending

The fifth-day sales report of pet supplies on Tmall's Double 11 reveals the booming pet economy. KaiRuiSi, Myfoodie, and Crazy Puppy remain the top three brands in overall sales. Various sub-categories also showcase impressive store sales. The report highlights trends such as high brand concentration, strong demand for niche products, the rise of health-conscious consumption, and the increasing importance of online channels. These insights underscore the dynamic growth and evolving consumer preferences within the pet market during the Double 11 shopping festival.

02/11/2026 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Categories for Sales Growth

Ebay Sellers Urged to Optimize Categories for Sales Growth

This article details the steps and strategies for adding and optimizing product categories on eBay. It emphasizes the importance of clear store categorization for enhancing user experience, driving sales growth, simplifying product management, and building a professional image. By following principles such as adhering to user habits, establishing hierarchical structures, and employing scientific classification, sellers can effectively improve store competitiveness and achieve refined operations. Ultimately, a well-organized store category system contributes significantly to a positive shopping experience and increased sales.

02/03/2026 Logistics Encyclopedia
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Instagram Strategies Drive Rapid Growth for Businesses

Instagram Strategies Drive Rapid Growth for Businesses

This article delves into practical tools and rapid follower growth strategies for Instagram marketing. It introduces data analytics tools, hashtag generators, and giveaway tools. Furthermore, it outlines four key strategies: influencer collaborations, content creation, industry-specific hashtags, and external traffic generation. These insights empower brands to master Instagram, enhance user engagement, expand brand influence, and ultimately drive business growth. The article provides actionable advice for leveraging Instagram's potential for marketing success.

01/07/2026 Logistics Industry Insights
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Amazon Japan Tightens Listing Rules Offers Double Rewards

Amazon Japan Tightens Listing Rules Offers Double Rewards

Amazon Japan has announced new regulations requiring Brand Name to be filled for 6 product categories during listing. Simultaneously, a Double Points Week promotion is coming soon. Sellers need to ensure at least 80% of their products are available for sale and offer a minimum of 1% points by March 31st to capitalize on the increased traffic. This presents a significant opportunity to boost sales and visibility on the platform.

01/06/2026 Logistics
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Reddits Role in Crossborder Ecommerce Marketing

Reddits Role in Crossborder Ecommerce Marketing

This article delves into the types, strategies, and creative key points of Reddit advertising, providing cross-border e-commerce businesses with community marketing secrets. It emphasizes integrating into the community, maintaining authenticity, and incorporates case studies to help you master the Reddit platform, enhance brand reputation, and achieve business growth. Learn how to effectively leverage Reddit's unique features and audience to drive traffic and conversions for your e-commerce venture.

01/04/2026 Logistics Industry Insights
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Keys to Global Shortform Video Success Unveiled

Keys to Global Shortform Video Success Unveiled

This article delves into the three core principles of overseas short video creation: localization, timing, and emotional resonance. By accurately targeting the market, controlling the video's pace, and fulfilling user's emotional needs, combined with proactive interaction and data analysis, it helps overseas short video creators produce more engaging and higher-converting content. This ultimately facilitates traffic monetization in international markets, leading to successful overseas expansion and brand building.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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