While humans enthusiastically participate in annual shopping events, their furry companions are increasingly contributing to consumer spending. Recent sales data from a major e-commerce platform reveals the growing influence of pet-related purchases during promotional periods.
Top-Performing Brands Across Categories
The sales ranking of pet brands shows three clear leaders: Kerris, Myfoodie, and Crazy Dog maintained their dominant positions. Following closely were Halo, Huayuan Pet Supplies, Royal Canin, Sensen, Weis, Guazhoumu, and Yee. Notably, Halo entered the top ten this year, displacing Navarch, suggesting consumers are prioritizing natural and health-focused pet nutrition.
Highest-Selling Retail Stores
The Kerris flagship store maintained its leading position, while Boqii's overseas pet food specialty store surpassed Huayuan to claim second place. Other top-performing stores included Huayuan Pet Supplies, Max Pet Supplies, Uncle Bago's Pet Supplies, Crazy Dog flagship store, Jinduole flagship store, Guazhoumu flagship store, Myfoodie flagship store, and Boqii's flagship store. The simultaneous appearance of two Boqii-affiliated stores demonstrates the company's strong market position in pet food distribution.
Category-Specific Consumer Preferences
Detailed sales breakdowns reveal distinct purchasing patterns across pet product categories:
- Cat Food: Boqii's overseas store, Kerris flagship, and Jinduole led sales, indicating preference for imported products and value-oriented brands among cat owners.
- Dog Food: Kerris, Max Pet Supplies, and Yijiaguo topped this competitive market segment with diverse brand options.
- Cat Treats: Guazhoumu, Kerris, and Jinduole ranked highest in this rapidly growing sector with frequent new brand entries.
- Dog Treats: Myfoodie, Nichu, and Crazy Dog maintained strong brand loyalty in this essential category.
- Cleaning & Daily Supplies: Huayuan, Max Pet Supplies, and Guazhoumu dominated sales of these household necessities.
- Pet Healthcare: Uncle Bago's, Weis, and Puante led this increasingly important sector as pet wellness awareness grows.
- Apparel & Toys: Skeezos, Huayuan, and Xipigou offered the most popular choices in this creative market segment.
- Aquatic Products: Sensun, Yipin Pet Supplies, and Yee served the specialized aquarium hobbyist community.
Emerging Market Trends
The sales data highlights several significant developments in the pet industry:
- Market Concentration: Established brands maintain substantial advantages in consumer trust.
- Category Diversification: Strong demand exists across all pet product segments.
- Health Consciousness: Nutritional quality and ingredient transparency increasingly influence purchasing decisions.
- E-Commerce Dominance: Online platforms have become primary sales channels for pet products.
The robust performance during the shopping period reflects the pet economy's continued expansion and provides valuable insights into evolving consumer behavior. The market appears poised for further specialization and diversification to meet pet owners' growing expectations.