Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
Read More
Chinese Jewelry Brand Jeulia Gains Milliondollar Overseas Reach

Chinese Jewelry Brand Jeulia Gains Milliondollar Overseas Reach

This article delves into how jewelry independent website Jeulia achieved millions of traffic in the highly competitive overseas market through precise market positioning, unique product design, effective social media marketing, and refined website operation. Jeulia's case provides valuable lessons for domestic jewelry brands going global, especially in independent website operation, social media promotion, and user conversion. It highlights the importance of a targeted approach and strategic execution for success in international markets.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Face Rising Counterfeits Brand Protection Guide

Amazon Sellers Face Rising Counterfeits Brand Protection Guide

This article provides a detailed guide for Amazon sellers, especially those with Brand Registry, on how to combat listing hijacking. It covers methods for identifying hijackers, step-by-step instructions for reporting trademark infringement through the Amazon Brand Registry system, sample complaint templates, and preventative measures. The aim is to empower sellers to efficiently and cost-effectively protect their brand and rights on the Amazon marketplace.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Face Brand Removal Rights Protection Tips

Amazon Sellers Face Brand Removal Rights Protection Tips

Amazon's recent large-scale brand removals pose significant challenges for sellers. This article addresses this issue by providing detailed self-assessment steps and a guide to preparing appeal materials. It helps sellers identify risks, prepare crucial evidence, and emphasizes key appeal considerations. The aim is to assist sellers in recovering their brand rights and returning to the Amazon marketplace. The guide focuses on trademark compliance and provides practical advice on how to successfully navigate the appeal process after a brand removal.

01/07/2026 Logistics
Read More
Amazon Tightens Brand Registry Rules Sellers Face Challenges

Amazon Tightens Brand Registry Rules Sellers Face Challenges

A widespread failure of the Amazon brand whitelist has shocked sellers. This article analyzes the background, reasons for failure, and impact of the whitelist policy. It provides coping strategies for sellers, including accelerating trademark registration and creating packaging with a logo. It emphasizes that compliant operation and brand building are key to the long-term development of Amazon sellers. Sellers should focus on strengthening their brand presence and ensuring their products adhere to Amazon's policies to mitigate future disruptions.

01/06/2026 Logistics Industry Insights
Read More
Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
Read More
Amazon Allows Brand Owners to Appeal Unauthorized Listings

Amazon Allows Brand Owners to Appeal Unauthorized Listings

This article delves into the common causes of brand abuse on Amazon, providing a detailed checklist of appeal materials and practical techniques to help sellers successfully address the issue and regain control of their brand. It emphasizes that prevention is better than cure, advising sellers to standardize brand operations and avoid crossing Amazon's red lines. By understanding the intricacies of brand abuse and implementing proactive measures, sellers can safeguard their brand and maintain a positive presence on the platform.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Brand Registry Aids Business Growth and Protection

Amazon Brand Registry Aids Business Growth and Protection

Amazon Brand Registry is a crucial protection measure for brands on the Amazon platform, offering brand control, search tools, proactive protection, and brand-building benefits. Registration requires a valid trademark, and the process involves eligibility verification, account login, and brand enrollment. Furthermore, Amazon provides Transparency and Project Zero to combat counterfeit products and safeguard brand rights. These initiatives empower brands to maintain control over their listings, report infringements, and ultimately protect their intellectual property and customer trust within the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
Read More
Ecommerce Startups Urged to Focus on Brand Storytelling

Ecommerce Startups Urged to Focus on Brand Storytelling

This article provides a set of efficient methods for writing brand stories, specifically designed for beginners in cross-border e-commerce independent website operation. By extensively collecting peer examples, categorizing content points, and utilizing the '10x Content' approach for creation, even novices can craft compelling brand stories. This helps to enhance customer trust and increase brand premium. The method focuses on practical steps to develop a narrative that resonates with the target audience and strengthens the brand's position in the competitive market.

01/06/2026 Logistics Industry Insights
Read More
Wish Revamps Leadership and Brand As Losses Shrink

Wish Revamps Leadership and Brand As Losses Shrink

Wish is undergoing a transformation, marked by executive restructuring and brand refreshment, resulting in a significant reduction in losses in the second quarter. Following management changes and strategic shifts, user experience has improved, losses have narrowed, and the brand is being revitalized. These combined efforts have enhanced global brand exposure. Despite facing macroeconomic challenges, Wish remains confident in its future prospects.

01/06/2026 Logistics Industry Insights
Read More