US Holiday Ecommerce Boosts Small Business Sales

US Holiday Ecommerce Boosts Small Business Sales

US Christmas e-commerce sales surged by 10.6%, exceeding online growth expectations. Black Friday and Cyber Monday remained strong, with December sales surpassing last year's figures. Amid inflationary pressures, consumers diversified their spending, creating opportunities for small brands with price advantages. The consumption trend is expected to continue in the first half of next year, requiring cross-border e-commerce businesses to proceed cautiously. The strong online performance indicates a shift in consumer behavior, favoring digital channels during the holiday season.

01/04/2026 Logistics Industry Insights
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Chinese Brands Face Challenges in Overseas Expansion

Chinese Brands Face Challenges in Overseas Expansion

This article delves into the common reasons for the failure of domestic Tmall brands going global, including product-market misfit, inconsistent visual identity, target market deviation, and organizational structure issues. By analyzing successful cases such as Zeesea and Kaleidos, it provides a guide for domestic brands to avoid pitfalls when expanding overseas. It emphasizes the importance of thorough market research, localization strategies, and a long-term perspective for sustainable success in the global market.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Shifts Focus to Sustainable Growth

Crossborder Ecommerce Shifts Focus to Sustainable Growth

Cross-border e-commerce is not a get-rich-quick scheme, but an industry requiring long-term investment and continuous effort. This article analyzes the real ecosystem of the cross-border e-commerce industry under the Pareto principle (80/20 rule), emphasizing the importance of branding and localized operations. It points out that focusing on niche categories and prioritizing product innovation and R&D are crucial for future development. Chinese brands should transition from 'Made in China' to 'Intelligent Manufacturing' to achieve sustainable growth.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Trademark Challenges Postrevocations

Crossborder Ecommerce Faces Trademark Challenges Postrevocations

This article delves into the recent crisis involving over 2200 trademark failures, exploring the feasibility of three emergency solutions proposed by service providers and offering a self-help guide for cross-border sellers. It emphasizes the importance of choosing reliable service providers and operating in compliance with regulations. The aim is to help sellers navigate trademark risks and achieve sustainable growth in the cross-border e-commerce landscape. By understanding these challenges and implementing proactive strategies, sellers can better protect their brands and ensure long-term success.

12/30/2025 Logistics Industry Insights
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Directtoconsumer Strategies Transform Crossborder Gift Sales

Directtoconsumer Strategies Transform Crossborder Gift Sales

Cross-border e-commerce gift sellers are facing new opportunities. The DTC (Direct-to-Consumer) model allows sellers to break free from platform constraints, directly reach consumers, and achieve higher profits and stronger repurchase rates. Personalized demands are driving market growth, making refined operations and differentiated products key to success. The 2026 Shanghai International Gifts & Home Products Expo will provide more cooperation opportunities.

01/23/2026 Logistics Industry Insights
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Independent Ecommerce Sites Drive Crossborder Trade Growth

Independent Ecommerce Sites Drive Crossborder Trade Growth

Independent e-commerce websites are emerging as a new growth engine for cross-border businesses, offering advantages like user data control, premium pricing, and risk diversification. Choosing the right operational model and website building solution is crucial, while avoiding common pitfalls. In the initial launch phase, focus on identifying blockbuster products and low-cost traffic combinations, building a traffic conversion system and a long-term compounding system. A stable supply chain, content creation capabilities, and patience are key to successfully operating an independent website.

01/26/2026 Logistics Industry Insights
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Wotu Network Tops Hangzhous Crossborder Ecommerce Marketing Sector

Wotu Network Tops Hangzhous Crossborder Ecommerce Marketing Sector

Wotu Network, recognized for its exceptional cross-border e-commerce services and innovative business model, has been awarded the titles of “2025 Hangzhou Cross-border E-commerce Benchmark Enterprise” and “Hangzhou Cross-border E-commerce 10th Anniversary Emerging Enterprise”. Specializing in overseas influencer marketing, Wotu boasts a vast influencer resource pool and a robust technology platform, WotoHub. It has become a crucial partner for Chinese brands going global, having served over 5,000 brands with a total GMV exceeding 10 billion.

01/26/2026 Logistics Industry Insights
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Giimall Boosts Chinese DTC Brands Global Expansion

Giimall Boosts Chinese DTC Brands Global Expansion

GiiMall, a cross-border e-commerce platform focusing on full-chain services for independent websites in Southeast Asia, empowers Chinese DTC brands to achieve globalization through digital means. Its core services include independent website construction and platform cross-border e-commerce solutions, driven by values such as customer first and open win-win cooperation. GiiMall has had a significant global impact, helping Chinese brands efficiently enter international markets and reshape the landscape of cross-border e-commerce.

01/27/2026 Logistics Industry Insights
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