Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Optimizing Logistics Management Building An Efficient Digital Supply Chain And Sustainability Strategy

Optimizing Logistics Management Building An Efficient Digital Supply Chain And Sustainability Strategy

This article explores the challenges and solutions faced by technology companies in modern logistics management, emphasizing the importance of digital transformation, multi-channel integration, and sustainable development strategies in enhancing supply chain efficiency and customer satisfaction. Through case studies, it demonstrates how companies address component shortages and fluctuations in market demand to ensure business continuity and maintain brand image.

07/24/2025 Logistics Industry Insights
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UPS Restructures Amid Global Tariff Challenges

UPS Restructures Amid Global Tariff Challenges

Against the backdrop of global trade frictions and weakening consumer demand, UPS faces declining performance and restructuring challenges. The company is actively adjusting its strategy, optimizing its business structure, addressing tariff impacts, expanding into emerging markets, and promoting digital transformation. Despite facing uncertainties, UPS possesses significant development potential due to its brand advantages and global network.

01/05/2026 Logistics Industry Insights
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Onward Kashiyamas Wool Line Boosts Sales in Japan

Onward Kashiyamas Wool Line Boosts Sales in Japan

Japanese apparel group Onward Kashiyama successfully promoted its Merino wool knitwear collection across six women's brands in collaboration with The Woolmark Company. The campaign effectively highlighted the quality advantages of Merino wool, integrating online and offline channels to achieve significant sales growth and increased online traffic. This initiative demonstrates the importance of sustainable practices and digital transformation in driving brand growth. The partnership underscored the value of quality materials and innovative marketing strategies in the competitive fashion market, resulting in a successful campaign that boosted brand visibility and customer engagement.

01/06/2026 Logistics Industry Insights
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Anker Leads Crossborder Ecommerce Growth Strategies

Anker Leads Crossborder Ecommerce Growth Strategies

This article delves into the success stories of Anker and Globalegrow, two prominent cross-border e-commerce platforms. It analyzes their strategies in areas like product category selection, brand building, channel distribution, and logistics. The study offers actionable strategies for small and medium-sized cross-border e-commerce enterprises in China, including focusing on niche product categories, expanding sales channels, optimizing logistics, emphasizing brand building, investing in talent development, staying informed about policy changes, and embracing digital transformation. These strategies aim to help these businesses achieve breakthrough growth.

01/04/2026 Logistics Industry Insights
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Yunmanman Releases 2024 Industry Logistics Insight White Paper To Support Digital Transformation

Yunmanman Releases 2024 Industry Logistics Insight White Paper To Support Digital Transformation

The YMM 2024 series of industry logistics insight white papers covers six key industries: Foshan furniture, Zhongshan lighting, Yangtze River Delta food, Dongguan clothing, Ningbo auto parts, and Yangtze River Delta photovoltaic. It provides an in-depth analysis of the logistics status and challenges in these sectors, helping companies optimize their supply chains and enhance competitiveness while offering references for future strategic planning.

10/28/2024 Logistics Industry Insights
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Retail Industry Urgently Needs Green Transformation Optimizing Supply Chain for Sustainable Growth

Retail Industry Urgently Needs Green Transformation Optimizing Supply Chain for Sustainable Growth

The retail industry faces significant environmental responsibilities, and optimizing the supply chain is crucial for enhancing competitiveness and achieving sustainable growth. Research shows that implementing low-carbon practices is essential for gaining customer trust. The industry urgently needs to reduce carbon emissions through innovation and collaboration to promote green development.

11/30/-0001 Logistics Industry Insights
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Chengdu Shuangliu Airport A Glamorous Transformation from citys Airport to airports City

Chengdu Shuangliu Airport A Glamorous Transformation from citys Airport to airports City

Shuangliu International Airport is gradually transforming into a modern city centered on aviation economy, facilitating the transition of old and new driving forces and upgrading industrial structures. High-quality development is being achieved through the Airbus project and the construction of cargo flight routes. The convergence of diverse industries and ecological development are mutually reinforcing, showcasing Shuangliu's ambition to become the "Capital of China's Aviation Economy" in the future.

07/23/2025 Logistics
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How Digital Transformation Is Reshaping The Future Of The UAE FMCG Market

How Digital Transformation Is Reshaping The Future Of The UAE FMCG Market

Digital transformation is reshaping the UAE's FMCG sector as companies embrace e-commerce, creating new opportunities and challenges. The rising demand for convenient shopping accelerates industry changes, with technological innovation and market adaptability as key success factors for businesses. In the future, trends like mobile e-commerce and social e-commerce are expected to further boost the growth of FMCG.

12/07/2023 Logistics
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