Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Enhancing Passenger Travel Experience Urumqi International Airport's Intelligent Upgrade

Enhancing Passenger Travel Experience Urumqi International Airport's Intelligent Upgrade

Urumqi International Airport is enhancing the travel experience for passengers through the upgrade of intelligent facilities. The newly added automatic verification channels will significantly improve security check efficiency, allowing travelers to simply place their boarding passes into the channel, where the system will automatically read the information, speeding up the process. Over the past year, the airport has introduced new devices and service robots to further shorten security check times. The implementation of automatic verification channels will make travel more convenient and secure for passengers.

07/22/2025 Logistics Encyclopedia
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Peru Adopts Global Standards for Customs Valuation

Peru Adopts Global Standards for Customs Valuation

Supported by the SECO-WCO Global Trade Facilitation Programme, Peruvian Customs held a virtual forum focusing on customs valuation risk management. Participants exchanged experiences on database applications and discussed optimizing value verification procedures and public-private partnerships to combat valuation irregularities. Peruvian Customs plans to strengthen its value verification system and deepen collaboration with the private sector. The WCO will continue to provide support, enhancing transparency and predictability in cross-border trade. The forum highlighted the importance of efficient and fair customs valuation for trade facilitation.

12/30/2025 Customs Knowledge
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Guide to Amazon Europes one Certificate One Code KYC Process

Guide to Amazon Europes one Certificate One Code KYC Process

This article provides a detailed guide for obtaining the "Single Business License with Unified Social Credit Code" required for Amazon Europe Station KYC verification. It covers two methods: online self-service download and retrieval from the local Administration for Market Regulation. Alternative solutions are also provided for cases where the license cannot be obtained. The article advises new sellers to confirm this requirement during company registration and answers frequently asked questions about Europe Station KYC verification, aiming to help sellers successfully pass the audit.

01/04/2026 Customs Knowledge
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