Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Collaboration between marketing and supply chain departments is crucial for achieving fast, free delivery. This article explores how to break down departmental silos through data sharing and establishing closed-loop feedback mechanisms to optimize promotional campaigns and enhance customer loyalty and profitability. It discusses aligning marketing strategies with supply chain capabilities to ensure seamless execution and customer satisfaction. Furthermore, the article looks ahead to the future trends of intelligent collaboration, highlighting the potential for AI and automation to further streamline processes and improve overall efficiency.

01/19/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales After Slow Start

Ebay Sellers Boost Sales After Slow Start

Zero sales for extended periods is a common challenge for cross-border e-commerce sellers on eBay. This article explores when to initiate the first round of optimization for an eBay store. It details key optimization strategies including Listing optimization, keyword optimization, pricing strategies, logistics optimization, and customer service. The aim is to help sellers break the zero-sales deadlock and enhance their store's competitiveness. These strategies are designed to improve visibility and attract potential buyers, ultimately leading to increased sales and a thriving eBay business.

01/19/2026 Logistics Encyclopedia
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Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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US Infrastructure Bill Delayed Amid Political Stalemate

US Infrastructure Bill Delayed Amid Political Stalemate

The US surface transportation authorization bill faces another extension. Experts argue that short-term extensions fail to address the core issues. The new administration needs to promptly resolve the Highway Trust Fund's funding shortfall and break the bipartisan gridlock on transportation infrastructure construction. A long-term solution is crucial for sustained economic growth and improved mobility. Failure to act decisively will further exacerbate existing infrastructure problems and hinder future development. The political will to overcome partisan divides is essential to secure a robust and reliable transportation network.

01/26/2026 Logistics Industry Insights
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GT Nexus Capgemini Partner to Streamline Global Supply Chains Via Cloud

GT Nexus Capgemini Partner to Streamline Global Supply Chains Via Cloud

GT Nexus and Capgemini have partnered to create supply chain collaborative orchestration capabilities by integrating cloud technology and BPO, aiming to break down information silos and achieve end-to-end visibility. Businesses can benefit from process control, improved efficiency, and reduced costs. This initiative accelerates supply chain digital transformation, providing crucial support for businesses to win in the competition. The cloud-based approach enables real-time data sharing and improved decision-making across the entire supply chain network, ultimately leading to a more resilient and agile operation.

01/26/2026 Logistics Industry Insights
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Crossborder Ecommerce Sellers Face IP Challenges

Crossborder Ecommerce Sellers Face IP Challenges

Cross-border e-commerce faces high risks of infringement. This article analyzes relevant enforcement cases and new regulations, providing a guide to avoid potential pitfalls. Sellers need to strengthen their awareness of intellectual property rights, operate in compliance with regulations, and break through safely. This includes understanding IP laws in different jurisdictions, conducting thorough due diligence on products, and implementing robust monitoring systems to detect and address potential infringement issues promptly. Proactive measures are crucial for mitigating risks and ensuring sustainable growth in the global market.

01/26/2026 Customs Knowledge
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Can Small Freight Forwarders Compete in Datadriven Logistics

Can Small Freight Forwarders Compete in Datadriven Logistics

The freight forwarding industry is undergoing a profound transformation. Increased mergers and acquisitions are intensifying market concentration, but technological advancements are also providing opportunities for small and medium-sized enterprises (SMEs) to break through. Data democratization and cloud-based systems enable SMEs to respond more agilely to customer needs, improve service efficiency, and challenge industry giants. This article provides valuable insights into industry strategic trends, emerging players, technology applications, and regional market performance, offering freight forwarders a valuable reference for grasping future development directions.

01/28/2026 Logistics Industry Insights
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Fedex Launches Ecommerce Support for Small Businesses

Fedex Launches Ecommerce Support for Small Businesses

FedEx launched FedEx Fulfillment to help SMEs in e-commerce break free from reliance on Amazon. It offers customized logistics solutions to enhance brand image and expand sales channels. Compared to Amazon, FedEx boasts professional logistics experience, an independent third-party position, and flexible customization. SMEs should seize this opportunity to explore suitable logistics solutions and embrace new possibilities. This service aims to empower smaller online businesses with greater control over their supply chain and customer experience, offering an alternative to Amazon's fulfillment services.

01/28/2026 Logistics Industry Insights
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Small Businesses Eye Chinas 8 Trillion Market Potential

Small Businesses Eye Chinas 8 Trillion Market Potential

Facing growth bottlenecks, SMEs often struggle with the perceived limitations of market size. This paper proposes redefining market boundaries by focusing on user needs rather than traditional product categories. The "Hidden Champions Program" empowers high-potential companies with annual revenues of 100-300 million RMB to break free from limiting mindsets and transition from regional leaders to global players. This approach helps unlock broader growth opportunities for the Chinese economy by enabling companies to identify and capitalize on untapped potential within redefined market landscapes.

01/28/2026 Logistics Industry Insights
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