Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Product Listings

Amazon Sellers Boost Sales with Optimized Product Listings

This article delves into the critical elements of Amazon product listing optimization, including product titles, images, bullet points, product descriptions, and backend keywords. It aims to help sellers create high-converting listings, improve search rankings, and ultimately drive sales growth. Through meticulous optimization, products can stand out in the competitive Amazon marketplace. Effective listing optimization is crucial for attracting customers and increasing visibility, leading to improved sales performance and overall success on the platform. Focusing on these key areas will significantly impact product discoverability and conversion rates.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Keyword Optimization Tips

Ebay Sellers Boost Sales with Keyword Optimization Tips

This article provides a detailed interpretation of eBay keyword optimization strategies and methods. It covers optimizing product titles, improving Listing rankings, and selecting the right keyword tools. The aim is to help you succeed in the eBay marketplace by boosting product visibility and driving sales growth. Learn how to effectively research and implement relevant keywords to attract more potential buyers and increase your chances of success on eBay. By mastering keyword optimization, you can significantly improve your product's performance and achieve your sales goals.

12/31/2025 Logistics Encyclopedia
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Amazon Prime Event Drives Billion Orders Seller Costs Rise

Amazon Prime Event Drives Billion Orders Seller Costs Rise

Amazon's 'Prime Early Access Sale' saw over 100 million orders, but sales were only a third of Prime Day's. Increased fulfillment costs during peak season are exacerbating cost pressures for sellers, while price wars are eroding profit margins. To address these challenges and achieve sustainable growth, sellers need to refine operations, optimize supply chains, differentiate product selection, expand channels, and prioritize inventory management. Focusing on these areas will be crucial for navigating the complexities of the market and maintaining profitability during peak seasons and beyond.

12/31/2025 Logistics Industry Insights
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Amazon Cuts Jobs Amid Economic Downturn

Amazon Cuts Jobs Amid Economic Downturn

Amazon plans to lay off approximately 10,000 employees, marking the largest reduction in its history. The layoffs are attributed to a deteriorating macroeconomic environment and slowing sales, reflecting the growth challenges facing the tech industry. Widespread layoffs are occurring across global tech companies, with domestic Chinese internet giants also affected. Cross-border e-commerce sellers are advised to focus on refined operations, diversify channels, and control costs while awaiting economic recovery. This downturn highlights the need for resilience and adaptability in the current economic climate.

12/31/2025 Logistics Industry Insights
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UK Fashion Thrives on Comfort Amid Inflation

UK Fashion Thrives on Comfort Amid Inflation

The UK apparel market exhibits unique consumption trends amidst high inflation: a mix-and-match of casual and formal wear is popular, high-end demand remains strong, and affordable formal wear is on the rise. The continued growth of the online market presents significant opportunities for cross-border e-commerce sellers. To succeed in the UK apparel market, it's crucial to capitalize on these trends, segment the market effectively, and optimize distribution channels. Understanding these factors will be key to winning in this competitive landscape.

12/29/2025 Logistics Industry Insights
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Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin Prioritizes Completion Rate Fan Engagement in Algorithm Update

Douyin's algorithm is shifting from focusing on 5-second completion rate to overall completion rate, emphasizing content depth and user engagement. Creators need to enhance content value by using techniques like creating memes, referencing classic elements, and designing emotional arcs to improve completion rates. Simultaneously, achieving precise follower growth involves targeting specific demographics, optimizing account information, and building a high-value follower base for commercial conversion. This requires a shift towards creating engaging, in-depth content that resonates with the target audience and fosters long-term engagement.

12/29/2025 Logistics Industry Insights
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Product Videos Increase Ecommerce Sales Study Shows

Product Videos Increase Ecommerce Sales Study Shows

This article delves into how product videos can boost e-commerce conversion rates, focusing on the creation and application strategies for YouTube Shorts, Amazon main image videos, and popular product videos for independent websites. It emphasizes the importance of video marketing in brand development and provides practical tips for building a social media presence. The aim is to help e-commerce sellers seize the opportunities presented by video marketing and achieve sales growth. It covers key aspects of video strategy and execution for improved online performance.

12/29/2025 Logistics Industry Insights
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