Linkedin Unveils 2026 SME Marketing Strategies

Linkedin Unveils 2026 SME Marketing Strategies

This article delves into the importance of LinkedIn marketing for SMEs, emphasizing authentic and professional content strategies while discouraging artificial engagement. Drawing on LinkedIn's official guidelines, it provides practical advice, including diverse content formats and data-driven optimization. Looking ahead to 2026, key trends such as artificial intelligence, video content, personalized marketing, and social commerce will be crucial in helping SMEs achieve business growth on the LinkedIn platform. These trends will empower SMEs to enhance their visibility, connect with potential clients, and ultimately drive sales through strategic LinkedIn engagement.

02/02/2026 Logistics Industry Insights
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Togo Boosts Trade with Wcobacked Customs AEO Program

Togo Boosts Trade with Wcobacked Customs AEO Program

The WCO is assisting the Togo Revenue Authority in establishing an AEO program to enhance trade facilitation. This initiative focuses on optimizing processes and strengthening cooperation to promote economic growth in Togo. By implementing the AEO program, Togo aims to streamline customs procedures, reduce trade barriers, and attract foreign investment. The program's success will contribute to increased efficiency in cross-border trade and a more competitive business environment for Togolese companies. This collaboration between the WCO and Togo Customs is expected to yield significant benefits for the country's economy.

02/02/2026 Customs Knowledge
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US Aims to Modernize National Freight Logistics Network

US Aims to Modernize National Freight Logistics Network

This paper explores the challenges facing the U.S. freight transportation system in transitioning from a 'patchwork' approach to an efficient and interconnected network. It analyzes Congressional concerns, logistics industry demands, and the perspectives of the business community. The paper proposes key elements for building a national logistics network, including long-term, stable funding, diversified financing mechanisms, strategic infrastructure investments, cross-departmental coordination, and the adoption of innovative technologies. The aim is to create a more streamlined and effective freight transportation system to support economic growth and global competitiveness.

02/03/2026 Logistics Industry Insights
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Ebay Auto Parts Sellers Expand to Europe by 2026

Ebay Auto Parts Sellers Expand to Europe by 2026

The eBay Auto Parts Seller Summit clarified the 2026 strategic direction: deepening advantages in North America and seizing the European blue ocean market. eBay launched the "2026 Renewal Support Program" to help Chinese sellers grasp market opportunities and achieve business growth through trend insights, tiered incentives, and operational efficiency improvements. The launch of Wanb Express eBay Fulfillment further enhances the logistics experience, safeguarding sellers' overseas expansion. The program aims to empower sellers to navigate the evolving landscape and capitalize on the growing demand for automotive parts in the European market.

02/03/2026 Logistics Industry Insights
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Tiktok Shop Expands in Europe with Localized Fulfillment

Tiktok Shop Expands in Europe with Localized Fulfillment

TikTok Shop has launched a local warehousing model in Europe, where sellers only need to stock goods in designated local warehouses, with the platform handling the rest. This simplifies operations, accelerates localization, and provides preferential platform resources, helping sellers focus on their core business and quickly enter the European market. Sellers need to meet specific qualifications and prepare in terms of product, inventory, and content to seize this opportunity. This new model promises streamlined logistics and increased efficiency for businesses looking to expand their reach within the European TikTok ecosystem.

02/03/2026 Logistics Industry Insights
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Chinese Firms Seek Media Strategies in Latin America

Chinese Firms Seek Media Strategies in Latin America

This article delves into how Chinese companies can accurately connect with South American media resources to tap into the Latin American market. It analyzes the strategic significance and communication value of the South American market, provides an overview of major national media outlets in Brazil, Argentina, and other countries, and proposes key elements for successful press releases. The value of professional agencies is emphasized, aiming to help companies overcome challenges in overseas communication and achieve their business goals. This provides a roadmap for effective media engagement in South America.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Face New Tax Reporting Rules

Amazon Sellers Face New Tax Reporting Rules

Amazon's renewed tax reporting has sparked seller concern. This article delves into the background of these reports, explains the reasons for data discrepancies, and offers practical guidance to help sellers operate in compliance and avoid tax risks. It covers key aspects of understanding the reports, reconciling them with internal records, and ensuring adherence to relevant tax regulations for cross-border e-commerce businesses operating on the Amazon platform. By addressing these issues, sellers can navigate the complexities of Amazon tax reporting and maintain a compliant and thriving business.

02/03/2026 Customs Knowledge
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Free Course Aims to Boost Crossborder Ecommerce Skills

Free Course Aims to Boost Crossborder Ecommerce Skills

Dashu Cross-border collaborates with Casey Chen to launch a free cross-border e-commerce course, targeting individuals interested in developing careers in cross-border e-commerce, international trade, and overseas marketing. The course provides practical knowledge and skills to help participants seize globalization opportunities and achieve wealth growth. By registering and joining the group, participants can receive a complete set of course materials and have the opportunity to participate in offline forums. This initiative aims to empower individuals to navigate the global market and succeed in international business ventures.

02/03/2026 Logistics Industry Insights
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Key Factors in Selecting Overseas Warehouses for Crossborder Ecommerce

Key Factors in Selecting Overseas Warehouses for Crossborder Ecommerce

This article delves into the common overseas warehousing models in cross-border e-commerce, including self-owned, third-party, and cooperative warehouses. It details the advantages, disadvantages, and applicable scenarios of each, emphasizing the importance of core services such as local delivery, cross-border logistics, inventory management, and returns/refunds. The aim is to assist cross-border e-commerce sellers in selecting the most suitable overseas warehousing solution to enhance operational efficiency and customer experience. This selection is crucial for optimizing the supply chain and improving overall business performance.

02/03/2026 Warehousing
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Pinterest Drives Crossborder Ecommerce Growth

Pinterest Drives Crossborder Ecommerce Growth

This article delves into the unique value of Pinterest as a visual search engine and its application in driving traffic for cross-border e-commerce. It elaborates on the core mechanisms of Pinterest traffic generation, practical implementation paths, risk warnings, and frequently asked questions. The aim is to assist cross-border sellers in acquiring high-intent traffic from Europe and the United States at a low cost, thereby achieving business growth. It provides actionable insights and practical strategies for leveraging Pinterest's visual appeal to attract potential customers and boost sales in the global market.

02/03/2026 Logistics Industry Insights
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