Marketers Tackle Facebook Ad Fatigue to Improve Conversions

Marketers Tackle Facebook Ad Fatigue to Improve Conversions

This article delves into the causes of ad fatigue on Facebook and explores strategies to combat it. These strategies include reducing budget, pausing ads regularly, adjusting audience targeting, and refreshing creative assets. The aim is to help e-commerce store owners effectively avoid ad fatigue, improve ad performance and conversion rates, and ultimately achieve business growth. By implementing these tactics, marketers can maintain campaign effectiveness and maximize their return on investment from Facebook advertising.

12/31/2025 Logistics Industry Insights
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Amazon Success Guide for Smallbudget Sellers

Amazon Success Guide for Smallbudget Sellers

This article provides practical operational strategies for Amazon sellers with limited startup capital. It emphasizes lightweight product selection, avoiding direct competition in operations, controlling costs, and focusing on meticulous operation and a long-term perspective. Even with only 100,000 RMB in startup capital, sellers can achieve success on Amazon through the right strategies. The key is to choose products wisely, manage expenses carefully, and build a sustainable business model for long-term growth and profitability.

12/30/2025 Logistics Industry Insights
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Businesses Adapt Supply Chains to Weather Disruptions

Businesses Adapt Supply Chains to Weather Disruptions

Extreme weather events disrupt logistics and transportation. How can businesses respond? This article offers strategies for building a resilient supply chain, focusing on five key areas: communication, resources, technology, collaboration, and risk management. By implementing these strategies, companies can navigate adversity, maintain business stability, and overcome challenges posed by severe weather conditions. The aim is to help businesses proactively prepare for and effectively mitigate the impact of disruptions on their supply chains.

01/19/2026 Logistics
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Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy's key account manager, Yuki, will be live on January 8th to share strategies for improving independent website conversion rates. The session will cover multi-dimensional optimization techniques, including user experience, page design, and marketing strategies. With 18 years of experience in cross-border e-commerce, Shopyy is committed to providing merchants with full-chain services, helping cross-border e-commerce practitioners improve the operational efficiency of their independent websites and achieve business growth.

01/06/2026 Logistics Industry Insights
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ABF and Saia Adapt As LTL Sector Faces Freight Downturn

ABF and Saia Adapt As LTL Sector Faces Freight Downturn

Amidst a sluggish freight market, Yellow Corp. doubled its losses, while ABF Freight and Saia maintained stability through different strategies. This article delves into the challenges and opportunities facing the LTL transportation industry, offering strategic recommendations for businesses. It emphasizes the importance of operational optimization, flexible pricing, and business diversification as key strategies for navigating the current market conditions and achieving sustainable growth. Companies need to adapt and innovate to thrive in this evolving landscape.

01/20/2026 Logistics Industry Insights
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Californias Gig Economy Disrupted by New Contractor Rules

Californias Gig Economy Disrupted by New Contractor Rules

The California Supreme Court adopted the ABC test, fundamentally changing the standard for classifying independent contractors. It presumes all workers are employees unless the hiring entity proves three stringent conditions are met. This significantly increases labor costs for businesses, elevates compliance risks, and may trigger transformations in business models and talent strategies. Companies must immediately assess existing workforce models, conduct compliance reviews, and adapt their strategies accordingly to navigate this evolving legal landscape.

01/29/2026 Logistics Industry Insights
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Counterfeit Goods Challenge Malaysias Logistics Sector

Counterfeit Goods Challenge Malaysias Logistics Sector

Cross-border e-commerce sellers face high risks when shipping counterfeit goods to Malaysia. This analysis examines logistics models, strategies for handling customs inspections, sensitive goods transportation, and secure payment collection. The aim is to assist sellers in operating compliantly and mitigating potential legal issues associated with shipping imitation products to Malaysia. Understanding these challenges and implementing appropriate risk management strategies is crucial for sustainable business growth in the Malaysian e-commerce market.

02/02/2026 Logistics
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Alibabacom Sellers Urged to Optimize Lowconversion Products

Alibabacom Sellers Urged to Optimize Lowconversion Products

This article provides a systematic troubleshooting method to help cross-border e-commerce sellers efficiently improve the overall conversion rate of their Alibaba.com stores, leading to increased business opportunities and orders. Using data-driven insights, it precisely identifies low-converting products and proposes corresponding optimization strategies for different types of problem products. These strategies include traffic source analysis, keyword accuracy correction, main image visual optimization, price and minimum order quantity evaluation, and promotion strategy adjustments.

02/05/2026 Customs Knowledge
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Global Manufacturing Growth Slows Businesses Urged to Adapt

Global Manufacturing Growth Slows Businesses Urged to Adapt

The latest report indicates continued growth in manufacturing activity, albeit at a slower pace. Businesses should proactively address this new normal by optimizing supply chains, enhancing product competitiveness, streamlining operations through lean principles, and expanding into new markets. These strategies are crucial for achieving sustainable development in the face of a decelerating growth environment.

01/16/2026 Logistics Industry Insights
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