ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

This article provides an in-depth analysis of the Amazon advertising time-of-day bidding feature within the TongTool ERP marketing system. It details how to create templates, set strategy rules, and illustrates the execution effects with specific examples. By flexibly utilizing the time-of-day bidding function, sellers can precisely reach their target customers, improve advertising ROI, and achieve refined advertising operations. This leads to more efficient and effective ad spending and ultimately, increased profitability.

02/12/2026 Logistics Encyclopedia
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8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

8 Proven Strategies to Cut Facebook Ad Costs and Improve ROI

This article delves into eight key factors influencing Facebook ad costs: bidding strategy, ad scheduling, placement, ad budget, campaign objective, ad quality, audience reach, and ad format. By understanding these crucial elements, advertisers can effectively reduce advertising expenses, improve ad performance, and ultimately drive business growth. Mastering these secrets allows for optimized campaigns and a better return on investment in Facebook advertising, leading to more efficient and effective social media marketing efforts.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Experts Advise Diagnostics to Boost Crossborder Ad ROI

Experts Advise Diagnostics to Boost Crossborder Ad ROI

Struggling with ineffective cross-border advertising? Our expert team offers professional account diagnosis services. We comprehensively evaluate your ad accounts using data analysis and industry experience, identifying issues and providing optimization recommendations. We help improve ad conversion rates, reduce customer acquisition costs, and achieve business growth. Our services provide a thorough assessment of your current strategy, pinpointing areas for improvement and offering actionable solutions to boost your ROI and overall campaign performance.

01/07/2026 Logistics Industry Insights
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Retailers Adopt Multicarrier Strategies to Optimize Peak Season Logistics

Retailers Adopt Multicarrier Strategies to Optimize Peak Season Logistics

Facing logistics challenges like capacity constraints and rising costs, businesses urgently need a smart multi-carrier strategy. Logistyx President Ken Fleming will share insights in an online seminar on how to leverage multi-carrier systems and data to optimize carrier networks. This includes gaining comprehensive control over transportation processes, dynamically managing rates, flexibly integrating regional carriers, and driving continuous improvement through data. Learn how to empower your business to excel during peak logistics seasons.

01/30/2026 Logistics Industry Insights
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Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO optimization for cross-border e-commerce is crucial for improving website ranking in search results. By optimizing technical aspects, content, and external strategies, websites can better align with Google's algorithm, leading to increased traffic and conversion rates. High-quality content creation and external link building are essential components of a successful SEO strategy. Focusing on these elements will help attract more organic traffic and ultimately boost sales for cross-border e-commerce businesses.

02/05/2026 Customs Knowledge
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Customs Efficiency Boosted by Split Declarations for Shipping

Customs Efficiency Boosted by Split Declarations for Shipping

This article provides a detailed interpretation of the concepts and operational methods of 'Split Declaration, Consolidated Bill of Lading' in ocean freight. It explains the reasons and advantages of choosing this strategy, as well as the operational process and precautions. Through case studies, it demonstrates its role in improving customs clearance efficiency, reducing risks, and optimizing costs, providing practical guidance for foreign trade enterprises. This approach streamlines processes and can lead to significant benefits in managing international shipments.

09/26/2025 Customs Knowledge
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Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon's globalization strategy faces headwinds as nearly 70% of sellers remain in a single market. This article analyzes the challenges sellers encounter when expanding globally, including market research, resource capabilities, cultural and linguistic barriers, platform policies, and market size considerations. It proposes recommendations for both platforms and sellers on how to overcome these obstacles and unlock global growth potential. The analysis emphasizes the need for tailored support and strategic adjustments to facilitate successful international expansion for Amazon sellers.

11/03/2025 Logistics Industry Insights
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Air Freight Shippers Weigh Blocked Space Vs Spot Rates

Air Freight Shippers Weigh Blocked Space Vs Spot Rates

In international air freight, choosing between Block Space Agreements (BSA) and consolidated air freight significantly impacts supply chain efficiency. BSA secures fixed capacity, ideal for large, stable shipments, but carries the risk of unused space. Consolidated air freight offers flexibility for smaller volumes, but prices fluctuate. Companies should weigh the costs and risks of both options based on their cargo characteristics and market dynamics. Consulting with logistics professionals is recommended to develop the optimal transportation strategy.

11/03/2025 Logistics Encyclopedia
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Seychelles Customs Adopts Digital Training Modernization

Seychelles Customs Adopts Digital Training Modernization

With the support of the World Customs Organization (WCO), Seychelles Customs successfully developed and implemented a customized digital training strategy. By introducing blended learning models and e-learning platforms, the professional skills of customs officers and their ability to address modern customs challenges have been effectively enhanced, injecting strong momentum into customs modernization. This case provides valuable lessons for other developing countries, showcasing a practical approach to leveraging digital tools for capacity building and improving customs operations.

12/30/2025 Customs Knowledge
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