Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon Sellers Boost Sales with Influencer Video Marketing

Amazon sellers can boost product visibility and sales by collaborating with influencers, leveraging associated videos and main image videos. Key strategies include selecting suitable influencers, customizing content, optimizing video quality, monitoring data, actively engaging with the audience, and utilizing the Inspire feature. As short videos and live-stream e-commerce become more prevalent, the importance of branded promotional videos will continue to grow. This approach allows sellers to reach a wider audience, build trust, and ultimately drive conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
Read More
Colombia Boosts Customs Efficiency with Wcobacked DIAN Reform

Colombia Boosts Customs Efficiency with Wcobacked DIAN Reform

The WCO supported the Colombian National Tax and Customs Directorate (DIAN) in its strategic planning efforts. Workshops were conducted to enhance the strategic development capabilities of DIAN officials. Technical assistance was provided in areas such as risk management and post-clearance audit. The aim was to improve the efficiency and transparency of Colombian customs, promote economic growth, and build a modern customs system. This initiative strengthens DIAN's capacity to effectively manage trade and contribute to Colombia's economic development by streamlining customs procedures and ensuring compliance.

01/05/2026 Customs Knowledge
Read More
Moldova Strengthens Border Controls with New Customs Measures

Moldova Strengthens Border Controls with New Customs Measures

The World Customs Organization (WCO) conducted a risk management workshop for the Customs Service of Moldova. This initiative aimed to enhance their capabilities in combating fraud and improving risk analysis at airports. The workshop contributes to building a more secure border protection system for Moldova, strengthening its ability to identify and mitigate potential threats related to cross-border movements of goods and people. By focusing on risk management principles and best practices, the WCO supports Moldova in safeguarding its national security and facilitating legitimate trade.

01/05/2026 Customs Knowledge
Read More
WCO Enhances Asiapacific IP Protection with Certified Experts

WCO Enhances Asiapacific IP Protection with Certified Experts

The World Customs Organization (WCO) has completed a Technical Operational Advisor (TOA) certification training program in Japan, focusing on Intellectual Property Rights (IPR) in the Asia-Pacific region. This initiative aims to enhance the region's customs capabilities in combating counterfeit and pirated goods. Following rigorous assessment and training, customs officials from various countries will become key WCO resources in the region, providing technical support to member customs administrations and collectively addressing the increasingly complex challenges of intellectual property infringement.

01/05/2026 Customs Knowledge
Read More
Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

With WCO support, the Jordan Customs Department held a workshop focused on optimizing fast clearance processes and enhancing trade facilitation. By establishing new Standard Operating Procedures (SOPs), Jordan Customs aims to standardize the expedited release of imported goods at air cargo facilities, fostering trade development. The GTFP project assists Jordan Customs in improving its fast clearance capabilities through various support activities, reducing trade costs and increasing trade efficiency. This initiative is crucial for streamlining customs procedures and promoting economic growth in Jordan.

01/05/2026 Customs Knowledge
Read More
Indonesia Boosts Trade Efficiency with Enhanced Customs Analytics

Indonesia Boosts Trade Efficiency with Enhanced Customs Analytics

Indonesia held a national data analysis workshop to enhance customs officers' data analysis and machine learning skills, aiming to optimize HS code classification and customs valuation. Through strategic discussions and practical technical training, the workshop supports Indonesian Customs in building a data-driven organization, improving efficiency, optimizing decision-making, and strengthening risk prevention. This initiative promotes trade facilitation and leads the way towards intelligent customs operations, ultimately contributing to a more efficient and effective customs administration.

01/05/2026 Customs Knowledge
Read More
WCO Helps Senegal Modernize Trade with Ruling System

WCO Helps Senegal Modernize Trade with Ruling System

With EU funding, the World Customs Organization (WCO) is supporting Senegal Customs in establishing a national advance ruling system. Through diagnostic assessments and action plan development, the initiative aims to improve trade facilitation in Senegal, reduce trade risks for businesses, and enhance customs clearance efficiency. Senegal is committed to actively promoting the development of this system, and the WCO will continue to provide support, contributing to global trade prosperity. The implementation of the advance ruling system is expected to streamline customs procedures and provide greater certainty for traders.

01/05/2026 Customs Knowledge
Read More
Bolivia Expands Trade Efficiency with SECOWCO AEO Program

Bolivia Expands Trade Efficiency with SECOWCO AEO Program

The World Customs Organization, under the SECO-WCO framework, conducted a follow-up assessment of Bolivia's AEO program, aiming to optimize its effectiveness and sustainability. By revising the AEO program, communication strategy, and capacity-building training, the number of Bolivian AEO companies doubled, strengthening the program. Future recommendations include strengthening government-private sector cooperation, continuous capacity building, and regular performance evaluations to enhance trade security and facilitation. The assessment highlights the importance of ongoing efforts to ensure the AEO program's long-term success and contribution to Bolivia's trade environment.

01/05/2026 Customs Knowledge
Read More
Bolivia Customs Boosts Trade Efficiency with WCO Study

Bolivia Customs Boosts Trade Efficiency with WCO Study

The World Customs Organization (WCO) successfully conducted an online Time Release Study (TRS) workshop for Bolivian Customs, aiming to enhance trade facilitation in Bolivia. By reviewing processes, optimizing questionnaires, and preparing pilot projects, Bolivian Customs is ready for TRS implementation. The goal is to reduce goods release times, lower costs for businesses, improve the investment climate, and enhance national competitiveness. The TRS will help identify bottlenecks and inefficiencies in the customs clearance process, leading to targeted reforms and improvements.

01/05/2026 Customs Knowledge
Read More
Armenia Boosts Customs Efficiency with WCO Audit System

Armenia Boosts Customs Efficiency with WCO Audit System

The World Customs Organization (WCO) provided Post Clearance Audit (PCA) support to the State Revenue Committee (SRC) of Armenia, aiming to assist the country's customs administration in implementing a trader-centric audit model and enhancing trade facilitation. The mission covered PCA concepts, objective frameworks, systems audits, audit cycles, and risk management. This support helps Armenian Customs launch its first trader-centric audit pilot project. The initiative is expected to improve compliance and streamline trade processes, ultimately contributing to Armenia's economic growth and international competitiveness.

01/05/2026 Customs Knowledge
Read More