Amazon Australia Names Matt Furlong Country Manager Amid Localization Push
Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.
