Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Sudans Currency Decline Key Factors Driving USD Exchange Rate

Sudans Currency Decline Key Factors Driving USD Exchange Rate

The current exchange rate between the US dollar and the Sudanese pound is approximately 1 USD = 599.9 SDG, meaning that 10,000 USD can be exchanged for 59,990,000.58 SDG. Exchange rate fluctuations are influenced by US economic policies and both domestic and international political and economic factors. Over the past 30 days, the exchange rate has ranged from 598.81 to 600.70, indicating relative stability but with potential volatility.

08/09/2025 Exchange Rate Query
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USD to CNY Exchange Rate Trends Show Steady Decline

USD to CNY Exchange Rate Trends Show Steady Decline

This article analyzes the exchange rate between the US dollar and the Chinese yuan, indicating that 5 USD is equivalent to approximately 35.91 CNY. It emphasizes the importance of exchange rate fluctuations on international trade and investment. Understanding the current exchange rate is a key aspect of economic activities.

08/10/2025 Exchange Rate Query
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NZ Dollar Slumps Against British Pound Amid Yearlong Decline

NZ Dollar Slumps Against British Pound Amid Yearlong Decline

The New Zealand Dollar has depreciated nearly 8% against the British Pound over the past year, experiencing significant volatility. Investors should closely monitor economic data and policy developments and carefully assess the risks involved. Fluctuations have been pronounced, requiring vigilance in managing exposure to this currency pair. Understanding the underlying drivers of these movements is crucial for informed decision-making and mitigating potential losses.

09/01/2025 Exchange Rate Query
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Temus US User Decline Raises Doubts Over Discount Strategy

Temus US User Decline Raises Doubts Over Discount Strategy

Temu, Pinduoduo's cross-border e-commerce platform, is facing challenges in the US market, experiencing a significant drop in daily active users. Key factors include policy changes, reduced advertising spending, and adjustments to order fulfillment strategies. Temu's experience serves as a warning to cross-border e-commerce platforms that a singular low-price strategy is unsustainable and requires flexible adaptation to market changes. The platform needs to diversify its offerings and strategies to maintain long-term growth and user engagement.

11/03/2025 Customs Knowledge
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Ebay Sellers Struggle As Sales Decline Seek Recovery Strategies

Ebay Sellers Struggle As Sales Decline Seek Recovery Strategies

This article delves into the reasons for declining eBay sales, including seasonal factors, competitor interference, item delisting, and platform traffic diversion. It elaborates on leveraging the 'Best Match' algorithm to enhance product visibility. Furthermore, it provides the latest eBay optimization methods to effectively boost sales, such as keyword optimization, image optimization, mobile optimization, participating in promotional activities, and delivering exceptional customer service. The aim is to equip sellers with strategies to improve their sales performance on eBay.

12/31/2025 Logistics Encyclopedia
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Amazon Aggregators Face Decline As Sellers Seek New Strategies

Amazon Aggregators Face Decline As Sellers Seek New Strategies

This article analyzes the transition of the Amazon store acquisition market from boom to bust, exploring the financing and operational challenges faced by aggregators and forecasting future trends. It also proposes strategies for sellers to cope with market changes, including improving operational capabilities, diversifying development, maintaining rationality, and paying attention to industry dynamics. The aim is to help sellers seize opportunities and maximize value in a changing market environment.

01/04/2026 Logistics Industry Insights
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Ebay Faces GMV and Buyer Decline Amid Market Challenges

Ebay Faces GMV and Buyer Decline Amid Market Challenges

eBay's Q1 GMV decreased by 20% year-over-year, with a decline in active buyers. Faced with declining revenue, eBay is focusing on high-priced items and reducing promotional spending. The company aims to reshape its growth engine through platform optimization, focusing on high-value goods, and developing its advertising business. Whether eBay can successfully transform and return to a growth trajectory remains to be seen and warrants continued attention. The company is hoping these changes will help combat the challenges it is currently facing.

01/05/2026 Logistics Industry Insights
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Guide to Optimizing Amazon Ads for Product Promotion

Guide to Optimizing Amazon Ads for Product Promotion

This article, from the perspective of a data analyst, details the creation process of Amazon Sponsored Products campaigns, including platform login, an introduction to the Advertising Campaign Manager, campaign creation steps, and data-driven ad optimization strategies. It aims to help sellers build effective Amazon advertising campaigns from scratch, accurately drive traffic, and increase sales. The guide provides practical insights into leveraging data to refine targeting, bidding, and keyword selection for optimal campaign performance and ROI.

12/29/2025 Logistics Encyclopedia
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