Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Onego Bio Uses Fungi to Develop Sustainable Egg White Alternative

Onego Bio Uses Fungi to Develop Sustainable Egg White Alternative

Onego Bio launched a campaign showcasing the potential of Trichoderma reesei fermentation for producing animal-free egg white protein, Bioalbumen®. This initiative aims to accelerate its commercialization and promote sustainable development within the food industry. The focus is on highlighting the efficiency and scalability of the process, demonstrating how precision fermentation can provide a viable and environmentally friendly alternative to traditional egg production. By utilizing this innovative technology, Onego Bio seeks to revolutionize the food sector and contribute to a more sustainable future.

01/15/2026 Logistics Industry Insights
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Maersk Reports US Tariff Impacts Trade Strategies Amid Global Challenges

Maersk Reports US Tariff Impacts Trade Strategies Amid Global Challenges

Maersk recently revealed that the average effective tariff in the U.S. currently stands at 21%, significantly down from 54% in April. The company anticipates that global trade and consumer confidence in the coming months will be influenced by a potential trade agreement expected to be reached by July 9. Clients across various industries are gradually reducing their dependence on China, demonstrating the flexibility of businesses to adapt to changes in international trade.

08/06/2025 Logistics Industry Insights
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Global Shipping Firms Adopt Strategies to Cut Container Shortage Costs

Global Shipping Firms Adopt Strategies to Cut Container Shortage Costs

This article explores the risks of dead freight in international shipping and insurance strategies to address them. It analyzes why traditional insurance fails to mitigate dead freight and proposes indirect solutions such as trade credit insurance and logistics liability insurance. The article also emphasizes practical methods to proactively reduce dead freight risks through contract clauses, flexible transportation options, and reasonable time scheduling.

09/15/2025 Logistics Encyclopedia
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