Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
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Experts Debate Yuans Rise Impact on Exchange Rates Investments

Experts Debate Yuans Rise Impact on Exchange Rates Investments

BOC Securities' chief economist Guan Tao analyzes the RMB exchange rate trend, pointing out that the recent RMB appreciation benefits from a weak US dollar, trade surplus, and economic growth. However, it still faces uncertainties such as a US dollar rebound and weakening external demand. He emphasizes that the exchange rate serves as a "shock absorber" in the short term, while the long-term trend depends on economic fundamentals. He calls for a rational view of exchange rate fluctuations and cautions against blind optimism.

01/15/2026 Exchange Rate Query
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US Rail Merger Delay Threatens 85B Supply Chain Impact

US Rail Merger Delay Threatens 85B Supply Chain Impact

The delayed submission of the $85 billion merger between Union Pacific and Norfolk Southern has sent shockwaves through the industry. This merger aims to create a transcontinental railroad empire spanning the East and West coasts of the United States. However, it faces opposition from competitor BNSF and concerns from labor unions. The Surface Transportation Board's (STB) ultimate decision will determine the future landscape of the American railroad industry, impacting supply chains and competition. The outcome will significantly reshape how goods are transported across the nation.

01/21/2026 Logistics Industry Insights
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Heathrow Airport Expansion Delayed Again Amid Multiple Challenges and Opportunities

Heathrow Airport Expansion Delayed Again Amid Multiple Challenges and Opportunities

The surge in passenger traffic at Heathrow Airport has sparked discussions about expansion, but the government has announced a delay in decision-making. A new runway could enhance transportation capacity and economic growth, yet high costs, relocation issues, and environmental concerns pose obstacles. The divide between supporters and opponents is increasing, and further delays in decision-making may impact the airport's operations.

07/28/2025 Logistics
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Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

The New Western Land-Sea Corridor faces multiple challenges in enhancing its iron-sea intermodal transportation capabilities, including inadequate infrastructure, weak industrial coordination, and a lack of regional cooperation. By strengthening infrastructure development, integrating resources, and optimizing policy guidance, it is possible to improve the overall transportation efficiency of this corridor, thereby supporting the economic development of the western region.

07/23/2025 Logistics
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Guide Helps Truckers Navigate International Roadside Inspections

Guide Helps Truckers Navigate International Roadside Inspections

International Roadcheck is the largest commercial vehicle safety inspection program globally, impacting freight capacity, causing delays, and increasing costs. This article details the definition, key inspection areas, and impacts of International Roadcheck. It offers strategies to mitigate these effects, including advance planning, selecting reputable carriers, and ensuring cargo compliance. The aim is to help shippers and carriers better navigate International Roadcheck, minimizing its impact on freight operations.

11/03/2025 Logistics
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A Comprehensive Overview of Container Transportation: Types and Parameters

A Comprehensive Overview of Container Transportation: Types and Parameters

This article provides a comprehensive analysis of various container types (general purpose, open-top, hard-top, etc.) and their specifications, including external/internal dimensions, capacity, tare weight, gross weight, and payload. It aims to help logistics professionals select suitable containers to enhance transport efficiency and reduce costs. As fundamental infrastructure in modern shipping, container diversity and parametric management significantly impact the entire supply chain.

07/16/2025 Logistics Encyclopedia
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The Pros and Cons of Freight Apps: The Phenomenon of Low Freight Rates Amid Market Transformation

The Pros and Cons of Freight Apps: The Phenomenon of Low Freight Rates Amid Market Transformation

This article analyzes the rise of freight apps in the logistics market and their impact on pricing, drivers, and companies. While freight apps provide convenience for users, they have not fundamentally addressed the issue of excess capacity leading to falling prices. Additionally, businesses and logistics companies still prefer to collaborate with familiar partners, and the role of information departments has not been replaced by apps.

07/18/2025 Logistics
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Trucking Industry Faces Downturn Expert Outlines Recovery Path

Trucking Industry Faces Downturn Expert Outlines Recovery Path

The trucking market is facing slowing demand and excess capacity. Companies should prioritize logistics strategies, fostering win-win collaborations between shippers and carriers. A cautiously optimistic approach to the 2024 peak season is advised, along with embracing technological innovation. Navigating the current freight recession requires strategic partnerships and a focus on efficiency to mitigate the impact of reduced demand and oversupply in the market.

01/15/2026 Logistics Industry Insights
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CH Robinson Execs Discuss Shifting Trucking Brokerage Trends

CH Robinson Execs Discuss Shifting Trucking Brokerage Trends

C.H. Robinson VP Kevin Abbott provides an in-depth analysis of the current trucking brokerage market: weak demand, ample capacity, and intensifying competition necessitating service upgrades. He believes the impact of ELDs is limited, while technology is driving efficiency improvements. Abbott also suggests that the "Uberization" of trucking is still immature. Looking ahead, continuous innovation and adaptation to change are crucial for success in the evolving landscape.

01/19/2026 Logistics Industry Insights
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