Amazon Expands Logistics Challenging Traditional Carriers
This paper delves into Amazon's expansion strategy in logistics, analyzing its potential goals and practical considerations, from the acquisition of Kiva Systems to air cargo partnerships. Expert opinions suggest that Amazon's logistics expansion aims to serve itself and enhance customer experience, but its regional advantages are difficult to cover all areas. In the future, technology-driven, ecosystem construction, and win-win cooperation will be important directions for Amazon's logistics development.









