Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Aramex Acquires Myus for 265M to Boost Ecommerce Logistics

Aramex Acquires Myus for 265M to Boost Ecommerce Logistics

Aramex acquired MyUS for $265 million to strengthen its cross-border e-commerce competitiveness. MyUS will be integrated into Aramex's operations, expanding its customer base and reach. The acquisition is expected to increase Aramex's shipping volume and complement its existing Shop & Ship service. This will create a more robust cross-border e-commerce service network, addressing post-pandemic challenges and seizing opportunities in the global market.

01/05/2026 Logistics
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USPS Expands Sorting Centers to Speed Holiday Deliveries

USPS Expands Sorting Centers to Speed Holiday Deliveries

To handle the holiday surge in package volume, USPS will open 11 new sorting centers, optimizing processes and improving efficiency. This initiative is a key part of the "Delivering for America" plan, aimed at modernizing and streamlining the postal service's operations. The new centers will help expedite package delivery and reduce potential delays during peak season, ensuring a smoother and more reliable shipping experience for customers.

01/08/2026 Logistics
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US Import Drop in October Points to Economic Slowdown

US Import Drop in October Points to Economic Slowdown

S&P Global reported a 3.4% year-over-year decrease in US imports for October, marking several consecutive months of decline. This suggests a potential slowdown in US consumer demand. Factors such as high inflation, inventory adjustments, and global economic complexities are likely contributing to this trend. The import volume trends in the coming months will be closely monitored for further indications of economic health.

01/08/2026 Logistics
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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SF Express Shipping Costs for Large Packages Explained

SF Express Shipping Costs for Large Packages Explained

This article provides a detailed analysis of SF Express's pricing standards for large item shipments. It covers factors influencing costs, such as weight, volume, distance, and service type, along with methods for calculating actual and volumetric weight. It also highlights potential non-volumetric billing scenarios and briefly outlines the shipping process. The aim is to assist users in better estimating costs and optimizing their logistics solutions.

01/19/2026 Logistics Encyclopedia
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Shipping Industry Focuses on Optimizing Container Loads

Shipping Industry Focuses on Optimizing Container Loads

This paper delves into the spatial and weight constraints of container loading, offering practical techniques to maximize container space and effective measures to avoid overweight risks. It emphasizes the balance between weight and volume, helping foreign trade companies optimize transportation plans, reduce costs, and improve efficiency. The study provides insights into efficient container loading strategies considering both weight and space limitations, ultimately aiming to enhance logistics performance.

01/20/2026 Logistics Encyclopedia
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North American Rail Freight Gains Carloads but Loses Intermodal Traffic

North American Rail Freight Gains Carloads but Loses Intermodal Traffic

Recent data reveals a mixed picture for the US rail freight market. Carload traffic shows a slight increase, but performance varies across commodity groups. Intermodal volume, however, has declined. Year-to-date figures indicate overall growth, but the industry faces challenges including economic downturn and increased competition. Rail companies need to actively transform and upgrade their operations to navigate these headwinds and maintain competitiveness.

01/21/2026 Logistics
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Fedex USPS Partnership at Risk As Air Volumes Decline

Fedex USPS Partnership at Risk As Air Volumes Decline

The contract between FedEx and USPS is nearing expiration, and both parties are negotiating renewal terms. FedEx faces revenue pressure due to USPS's reduced air transportation volume and is actively seeking to improve operational efficiency and expand into new businesses. Industry experts believe that both sides need to find a balance between strategic goals and market realities. The future cooperation model will impact the logistics industry landscape.

01/21/2026 Logistics Industry Insights
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US Rail Freight Rises Slightly As Intermodal Gains Amid Fuel Costs

US Rail Freight Rises Slightly As Intermodal Gains Amid Fuel Costs

According to the Association of American Railroads, U.S. rail freight traffic experienced a slight increase in the week ending September 10th. Intermodal demand continues to grow, benefiting from rising fuel costs. Freight volume varied across different commodity categories, reflecting economic restructuring. Railroad companies need to increase infrastructure investment, optimize capacity allocation, strengthen talent development, and enhance technological innovation to address challenges, seize opportunities, and achieve sustainable development.

01/22/2026 Logistics
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