Chinese Ecommerce Firm Recovers Millions in Frozen Funds

Chinese Ecommerce Firm Recovers Millions in Frozen Funds

A Shenzhen-based cross-border e-commerce company faced malicious intellectual property litigation in the United States, resulting in the freezing of its store funds. Leveraging a comprehensive IP strategy and proactive legal defense, the company ultimately won the lawsuit and successfully unfroze millions of dollars. This case provides valuable experience for other cross-border e-commerce sellers on how to deal with malicious litigation, emphasizing the importance of intellectual property protection and compliant operations. It highlights the need for a robust IP portfolio and a proactive approach to defend against unfounded claims.

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

This paper delves into the "OIMG" trademark abuse case in the cross-border e-commerce sector, revealing the reasons and strategies for dealing with malicious complaints. By analyzing the "Closhion" trademark infringement incident, it exposes the chaos of malicious competition within the industry. The article emphasizes the proactive measures sellers should take when facing malicious complaints and calls on the industry to jointly resist malicious competition and build a healthy and orderly cross-border e-commerce ecosystem. It highlights the need for fairness and ethical practices in the competitive landscape.

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

This article reveals potential pitfalls of Facebook's automatic audience expansion feature. Through case studies, it highlights different strategies for various event objectives when a precise seed audience exists. It emphasizes the importance of precise targeting and provides practical advice to avoid wasting ad budget. The analysis focuses on how expanding beyond a well-defined audience can sometimes dilute the effectiveness of campaigns, particularly when aiming for specific conversions or engagements. Understanding these nuances allows advertisers to optimize their spending and achieve better results with their Facebook ad campaigns.

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

This article delves into the Amazon Product Category Tree and Browse Tree Guide (BTG), explaining how to leverage BTG to optimize Listing pages and improve product ranking and sales. It emphasizes the crucial role of BTG in enhancing product visibility, improving search relevance, enhancing user experience, and optimizing advertising campaigns. Detailed optimization steps and case studies are provided to help sellers stand out in the Amazon marketplace. The guide offers practical advice on selecting the correct categories and keywords within the BTG to maximize product reach and conversion rates.

Nextgen Supply Chain Conference Highlights Techdriven Future

Nextgen Supply Chain Conference Highlights Techdriven Future

The 2025 NextGen Supply Chain Conference brings together global supply chain leaders, focusing on technological innovations such as AI, robotics, and digital twins, as well as strategic upgrades like supply chain resilience and sustainable development. Through case studies and experience sharing, the conference provides practical guidance for enterprise transformation and upgrading. Attendees will collaboratively explore directions for reshaping the future of the supply chain, addressing challenges and opportunities in the rapidly evolving landscape. Learn how to leverage cutting-edge technologies and build more resilient and sustainable supply chains.

Amazon Europe Sellers Eligible for Advertising VAT Refunds

Amazon Europe Sellers Eligible for Advertising VAT Refunds

This article reveals that some Amazon European sellers may be eligible for refunds on incorrectly charged advertising VAT. It details the relevant policies and provides a clear refund process, including steps like checking the VAT address, confirming tax deductions, and opening a case to request a refund. The aim is to help eligible sellers recover losses. It also emphasizes that advertising management fees are non-refundable. By following these steps, sellers can potentially reclaim wrongly levied VAT on their Amazon advertising spend, thereby improving their profitability in the European marketplace.

Ecommerce Brands Expand Reach with Tiktok Ads in US and Europe

Ecommerce Brands Expand Reach with Tiktok Ads in US and Europe

This article provides an in-depth analysis of the strategies for independent e-commerce websites leveraging TikTok short video ads in the European and American markets. It emphasizes the importance of precise user targeting, localized content creation, and diverse advertising formats. Through case study analysis, it summarizes successful experiences and proposes strategies to address challenges, providing practical guidance for businesses to achieve performance growth in the European and American markets. The article aims to help businesses understand how to effectively utilize TikTok for e-commerce success in these regions.

Regulator Probes Xu Cuihua Cat Litter Brand Over Safety Concerns

Regulator Probes Xu Cuihua Cat Litter Brand Over Safety Concerns

The well-known cat litter brand "Xu Cuihua" is embroiled in a quality scandal, accused of ingredient fraud by a blogger. Gao Ye's family requested public disclosure of the investigation results, and regulatory authorities intervened but did not file a case. "Ai Mao" (Love Cats) refused to accept this and applied for administrative reconsideration. The truth of the matter is unclear, and the future direction depends on regulatory investigations, legal proceedings, and third-party testing. Consumers should be rational, choose legitimate channels for purchase, and actively defend their rights.

Dongguan Factory Boosts B2B Sales with Direct Website Strategy

Dongguan Factory Boosts B2B Sales with Direct Website Strategy

This article delves into how a plastic and electrical appliance factory in Dongguan, Guangdong, broke free from B2B platform dependence and achieved overseas market success by building an independent website, optimizing SEO/SEM, and implementing refined social media operations. The case reveals that the key to China's manufacturing going global lies in 'value translation' and 'trust pre-positioning,' emphasizing the importance of accurately conveying the core of the enterprise's business. It highlights the necessity of effectively communicating the unique value proposition to international customers to build trust and drive sales.

Lijiangs Youtube Appeal Boosts Global Ecommerce Sales

Lijiangs Youtube Appeal Boosts Global Ecommerce Sales

This article delves into the YouTube Lijiang content ecosystem, revealing its potential as a traffic secret for cross-border e-commerce. Through data analysis, case studies, and practical guides, it helps cross-border sellers understand how to leverage Lijiang-related videos to precisely reach overseas users, enhance brand exposure, and increase sales. It also emphasizes the importance of content compliance to avoid violations and achieve sustainable development. By understanding the appeal of Lijiang, businesses can tap into a niche market and drive targeted traffic to their online stores.