Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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WCO Enhances Cargo Targeting to Strengthen Trade Security

WCO Enhances Cargo Targeting to Strengthen Trade Security

The World Customs Organization (WCO)'s Cargo Targeting System (CTS) has undergone a significant upgrade, featuring enhancements in user interface, air cargo targeting capabilities, global deployment, and security. The WCO CTS, through risk assessment, helps customs administrations improve efficiency, ensure trade security, and promote trade facilitation, while adhering to international standards. Successfully implemented in numerous countries, the CTS will continue to strengthen technological innovation, data sharing, and global coverage. This upgrade aims to further optimize customs procedures and enhance overall supply chain security.

01/22/2026 Customs Knowledge
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Customs Exemption Codes Explained: Tax Classification of Import and Export Goods

Customs Exemption Codes Explained: Tax Classification of Import and Export Goods

This article analyzes the classification and importance of customs exemption nature codes. The exemption types include statutory taxation, statutory reduction, and specific exemptions, providing detailed meanings and examples for each category, with special emphasis on the uniqueness of gratuitous aid materials. These codes assist customs in effectively managing and statisticalizing the taxes on import and export goods, thereby promoting the development of international trade.

07/21/2025 Logistics
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LCL Master Guide: Warehouse Management + Loading Hacks – Avoid 90% Common Mistakes

LCL Master Guide: Warehouse Management + Loading Hacks – Avoid 90% Common Mistakes

The storage and loading operations for LCL goods follow a clear procedure. First, damaged packaging must be repaired and label information validated. Goods should be stored neatly by category, ensuring the correct type of container is used. During loading, arrangements should be made based on weight distribution principles to avoid damage or overloading. After loading, key data must be verified and reported to relevant departments.

07/11/2025 Warehousing
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Comprehensive Analysis of Customs Duty Exemption Nature Codes and Their Applicability

Comprehensive Analysis of Customs Duty Exemption Nature Codes and Their Applicability

This article comprehensively analyzes the classification and applicability of customs exemption codes, including general taxation, self-use materials, provincial budgets, and national key projects. By providing a detailed introduction to different category codes, it offers import and export enterprises a foundational awareness of tax management and compliance in operations. Understanding these aspects can effectively enhance enterprise efficiency and ensure competitiveness in the global market.

07/21/2025 Logistics Encyclopedia
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Oxygen Cylinder Sea Transport Guide

Oxygen Cylinder Sea Transport Guide

This article discusses the regulations for transporting oxygen cylinders, a new type of portable oxygen therapy device, as dangerous goods in sea freight exports. The UN number for oxygen cylinders is 1950, classifying them under hazard category 2.2, requiring compliance with the International Maritime Dangerous Goods (IMDG) Code. The primary shipping name is aerosol, with relevant emergency measures designated as F-D, S-U.

07/15/2025 Logistics Encyclopedia
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How to Accurately Complete the Dangerous Goods Application Form to Ensure Smooth Export

How to Accurately Complete the Dangerous Goods Application Form to Ensure Smooth Export

In the process of exporting dangerous goods, accurately filling out the dangerous goods application form is crucial. This form requires information such as the shipper and consignee, loading and unloading ports, container type, proper shipping name, classification, UN code, packaging category, and cargo weight. Special attention should be paid to the accuracy of flashpoint and packaging information to avoid affecting the shipping company's space arrangements.

07/18/2025 Logistics Encyclopedia
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Effective Strategies to Boost Traffic for Ebay Sellers

Effective Strategies to Boost Traffic for Ebay Sellers

This article delves into eBay store traffic generation strategies, covering on-site promotion (Promoted Listings, promotional tools, brand advertising), organic search optimization (keywords, titles, descriptions, category optimization), and off-site traffic generation (social media, video, classified ads promotion). It emphasizes the importance of creating high-quality listings and optimizing titles, providing comprehensive traffic generation guidance for sellers to help increase store traffic and sales.

01/04/2026 Logistics Encyclopedia
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Naver Shopping Enhances Ad Performance with Quality Score Optimization

Naver Shopping Enhances Ad Performance with Quality Score Optimization

This article delves into the significance of the Quality Score in Naver Shopping Search Ads and provides practical strategies for improvement. It emphasizes the crucial role of precise category matching and details how to comprehensively optimize ad performance through keyword research, ad grouping, A/B testing, and data analysis. Ultimately, the goal is to maximize the effectiveness of advertising campaigns and achieve optimal results.

01/04/2026 Logistics Encyclopedia
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