Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowes Guide Aids Crossborder Sellers in North American Home Improvement Market

Lowe's is a leading home improvement retailer in North America, boasting a vast brick-and-mortar network and a wide array of products. This article provides an overview of Lowe's, highlighting its market advantages and product selection strategies. It aims to offer insights and guidance for cross-border e-commerce sellers looking to tap into the lucrative North American home improvement market, helping them to succeed in this space.

01/16/2026 Logistics Industry Insights
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Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Merge to Lead North American Market

Toyota Material Handling and Raymond Corporation announced their integration as Toyota Material Handling North America (TMHNA). This aims to leverage the strengths of both companies to improve R&D, sales, service, and supply chain efficiency, ultimately better serving customers and driving the North American material handling market forward. Following the integration, both brands will maintain independent operations, ensuring customers benefit from more comprehensive solutions and continued support from their trusted partners.

01/15/2026 Logistics
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North American Class 8 Truck Orders Rise in May Amid Recovery

North American Class 8 Truck Orders Rise in May Amid Recovery

North American Class 8 truck orders rebounded significantly in May, exceeding expectations according to FTR and ACT Research data, though still below replacement demand. Fleet demand resilience and order backlogs are supporting production. Economic conditions, technological advancements, and regulatory policies will continue to shape the market. The industry needs to pay attention to long-term trends and actively respond to challenges. This positive order activity signals continued, albeit moderated, strength in the heavy-duty truck market despite broader economic uncertainties.

01/19/2026 Logistics
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BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Railway and Norfolk Southern Railway have launched a new international intermodal service that significantly reduces the transit time from the ports of Seattle and Tacoma to Chicago, from nine days to six. This initiative enhances customer shipping efficiency and supply chain flexibility, supporting the rapid development of the economy and markets in the Pacific Northwest.

04/03/2025 Logistics
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Zhengzhou-europe Freight Train: A New Corridor Connecting Central Asia and Europe

Zhengzhou-europe Freight Train: A New Corridor Connecting Central Asia and Europe

The Zhengou freight train expands into the markets of Central Asia, Turkey, and Luxembourg through new routes, connecting SCO member countries and enhancing international trade. By leveraging Internet + logistics and collaborating with railways in various countries, it promotes cross-border e-commerce, ensures efficient bilateral cargo transportation, and facilitates close integration between Henan and international markets, strengthening regional economic cooperation and building a new trade model.

07/21/2025 Logistics
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Osh Airport Becomes Key Central Asian Hub Amid Belt and Road Growth

Osh Airport Becomes Key Central Asian Hub Amid Belt and Road Growth

Osh Airport is an important aviation hub in the southern part of the Kyrgyz Republic, featuring world-class facilities and services. Its annual passenger throughput reached 835,900 in 2012, indicating significant growth. As a hub for Bishkek Airlines and Osh Avia, the airport connects multiple domestic and international routes, contributing to regional economic development.

07/28/2025 Logistics
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