Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Key International Railway Routes Reshape Global Transport

Key International Railway Routes Reshape Global Transport

This article delves into key international rail transport routes, including the Trans-Siberian Railway, the China-Europe Railway Express, and multinational rail networks. It provides practical information for enterprises to optimize logistics solutions and enhance transportation efficiency.

08/04/2025 Logistics
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HS Codes for Bamboo and Rattan Trade Key Guidelines

HS Codes for Bamboo and Rattan Trade Key Guidelines

This article provides a comprehensive analysis of the HS codes for bamboo and rattan products, covering bamboo, rattan, and other parts and materials from these plants. It aims to help exporters understand market demands and regulatory requirements, ensuring smooth customs clearance for their products.

08/06/2025 HS Code Query
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Sodium Sulfate HS Code Dispute Settled Aiding Trade Clarity

Sodium Sulfate HS Code Dispute Settled Aiding Trade Clarity

Russia and Turkey have reached a consensus on the HS code classification of sodium sulfate products. Dehydrated sodium sulfate falls under HS code 2833.11, classified as sulfates. Sodium sulfate obtained primarily through physical methods is classified under HS code 25.30, belonging to mineral products. Businesses should thoroughly understand the HS code system, accurately describe their products, and consult with professionals to ensure compliance and minimize trade risks. This clear distinction helps avoid misclassification and ensures smooth customs clearance for international trade.

01/05/2026 HS Code Query
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Lowcost Patent Strategy Shields Ecommerce Best Sellers

Lowcost Patent Strategy Shields Ecommerce Best Sellers

Cross-border e-commerce sellers often face the challenge of their popular products being copied. This article introduces how to leverage domestic patent priority rights to protect innovative products cost-effectively. It emphasizes the conditions of novelty, inventiveness, and practical applicability of patents. The article advises sellers to apply for patents promptly to build a protective wall around their products and avoid being 'knocked off'. This strategy helps to safeguard their intellectual property and maintain a competitive edge in the global market.

01/04/2026 Logistics Industry Insights
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Guide to Exporting Silk HS Code 50 Series Explained

Guide to Exporting Silk HS Code 50 Series Explained

The HS Code series 50 includes various products suitable for silk reeling, such as raw silk cocoons and untwisted silkworm silk, providing a clear classification for silk export trade. Understanding these codes helps merchants choose silk products wisely, improves trade efficiency, and ensures compliance and profit margins.

08/05/2025 HS Code Query
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