Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Streaming TV (STV) ads leverage streaming platforms and Amazon data for precise targeting, enhancing brand awareness and conversion rates. Compared to traditional TV ads, STV advertising is more cost-effective, effectively reaching new customers and capturing a larger share of mid-to-long-term purchases. This article provides an in-depth analysis of STV advertising's operation, advantages, and suitability, helping you assess whether it's a good fit for your business growth. It highlights the targeted reach and data-driven approach that sets STV apart.

12/29/2025 Logistics Industry Insights
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Amazons Seller Health Program Sparks Debate Over Fairness

Amazons Seller Health Program Sparks Debate Over Fairness

Amazon's "Account Health Assurance (AHA) Program" aims to provide better protection for high-quality sellers, reduce misjudgment risks, improve communication efficiency, and ensure fund security. However, this program is not a "get-out-of-jail-free card"; compliant operation remains the foundation for seller survival. Sellers should actively strive to qualify for the program, closely monitor their account health, and maintain good communication with Amazon. The AHA program offers benefits but doesn't replace the need for following Amazon's policies and guidelines.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Advised on Countering Unfair Ratings

Ebay Sellers Advised on Countering Unfair Ratings

Negative feedback on eBay isn't a death sentence for stores. Sellers can effectively manage it by improving product quality, engaging in proactive communication, and leveraging platform rules. Malicious reviews can be reported. Maintaining a good store reputation in the long run is crucial. To avoid store closure due to excessive negative feedback, prioritize daily operations and ensure service quality. Addressing customer concerns promptly and providing excellent customer service are key to mitigating the impact of negative reviews and preventing account suspension.

01/05/2026 Customs Knowledge
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Amazon FBM Sellers Gain from UPS Return Policy Change

Amazon FBM Sellers Gain from UPS Return Policy Change

Good news for Amazon FBM sellers! The return policy has been updated, and UPS has been temporarily added as a shipping option, helping sellers reduce return costs and improve operational efficiency. Understand the freight calculation rules, surcharges, and maximum limitations to seize opportunities, optimize operations, and maximize profits. This new policy allows for greater flexibility in returns and shipping, potentially streamlining the process and reducing financial burdens for FBM sellers using UPS.

01/04/2026 Logistics
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Jiecheng Xing Assesses South China Ecommerce Logistics Reliability

Jiecheng Xing Assesses South China Ecommerce Logistics Reliability

This article analyzes Jiechengxing International Logistics' operational model, service capabilities, and reliability from a data analyst's perspective. The evaluation reveals Jiechengxing's strong performance in the South China market, good timeliness on dedicated lines to Europe, America, and Southeast Asia, and excellent customer reputation. However, there's room for improvement in global network coverage and peak season timeliness stability. For companies focused on the South China market or requiring intelligent logistics services, Jiechengxing is a reliable option.

01/07/2026 Logistics
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Trust Drives Success in Crossborder Ecommerce Brands

Trust Drives Success in Crossborder Ecommerce Brands

The core of precision operation in cross-border e-commerce lies in brand building. A brand serves as a beacon of trust for consumers, reducing purchase risk, enhancing premium pricing, and increasing user loyalty. Building a successful cross-border e-commerce brand requires defining a clear brand positioning, designing a unique brand image, providing high-quality products and services, conducting effective brand promotion, establishing good customer relationships, and continuously improving and innovating. This holistic approach fosters long-term brand equity and sustainable growth in the competitive global market.

01/04/2026 Logistics Industry Insights
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Shangqi International Expands in South Chinas Crossborder Logistics

Shangqi International Expands in South Chinas Crossborder Logistics

Upstart International Logistics is a rising star in South China's cross-border e-commerce logistics. It excels in dedicated lines to Europe and the United States, as well as Southeast Asian small packages. Known for meticulous operations, customized solutions, stable service, and a good reputation, Upstart International Logistics provides reliable and efficient logistics solutions for businesses looking to expand their reach globally, particularly focusing on key markets in Europe, the US, and Southeast Asia. Their specialized services cater to the unique needs of cross-border e-commerce.

01/07/2026 Logistics
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The Real Face Of The Freight Market In Q1 2025 Opportunities And Challenges Amid A Sense Of Crisis

The Real Face Of The Freight Market In Q1 2025 Opportunities And Challenges Amid A Sense Of Crisis

In Q1 2025, the freight market appears stable on the surface but is hiding underlying uncertainties, with weak demand and limited supply. Although short-term demand has risen, the ongoing decline reflects shippers' lack of confidence in the market. The overall industry is in a state of adjustment but is facing greater tension, making flexible operational models increasingly important.

06/25/2025 Logistics Industry Insights
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Xiamen Port And Tianjin Port Strategic Cooperation Opening A New Era Of Modern Logistics Worth Hundreds Of Billions

Xiamen Port And Tianjin Port Strategic Cooperation Opening A New Era Of Modern Logistics Worth Hundreds Of Billions

Xiamen Port, Tianjin Port, and Zhonggu Shipping have signed a strategic cooperation agreement to enhance cooperation between northern and southern ports and promote the development of a trillion-yuan modern logistics industry. The three parties will focus on expanding sea-rail intermodal transport, supply chain markets, and various cooperative fields, facilitating regional economic complementarity and trade exchange.

07/28/2025 Logistics
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