Facebook Ad Strategies to Boost Backtoschool Sales

Facebook Ad Strategies to Boost Backtoschool Sales

This article provides an in-depth analysis of back-to-school market trends, highlighting its significance as the second largest shopping season after Christmas. Through data analysis, it reveals consumer price sensitivity and a surge in demand for electronics. YinoLink offers Facebook advertising strategies, including pre-heating, scaling, long-tail planning, and Reels short video marketing. It also details interest-based audience targeting strategies, empowering sellers to succeed during the back-to-school season. The strategies aim to help businesses effectively reach their target demographic and maximize their return on investment during this crucial period.

01/27/2026 Logistics Industry Insights
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Global Logistics Training Boosts Corporate Competitiveness

Global Logistics Training Boosts Corporate Competitiveness

The University of Denver ITI's multimodal transportation study seminar enhances participants' global logistics perspective and strategic thinking through European field studies and exchanges. Participants generally believe this experience increases their value to their companies and express their intention to apply what they have learned to their actual work. Data indicates a significant return on educational investment, suggesting that companies should prioritize talent development to enhance competitiveness. The program provides valuable insights into international best practices and fosters a deeper understanding of the complexities of global supply chains and multimodal transport solutions.

01/29/2026 Logistics Industry Insights
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Retailers Face Holiday Strain As Port Strikes Threaten Imports

Retailers Face Holiday Strain As Port Strikes Threaten Imports

The National Retail Federation (NRF) reports that US import volume remains high as retailers proactively prepare for potential port strikes on the East and Gulf Coasts. July imports increased by 21% year-over-year, with August projected to reach a new high for the year. The NRF urges labor and management to return to the negotiating table to avoid a strike that would disrupt supply chains and the economy. Full-year import volume is expected to increase by 12.3%, while retail sales are projected to grow by 2.5%-3.5%.

01/30/2026 Logistics
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Canada Averts Rail Strike with Government Intervention

Canada Averts Rail Strike with Government Intervention

A brief railway worker strike in Canada was averted after the Labour Minister intervened, mandating arbitration. The CPKC and CN Rail work stoppage posed a potential economic shock, prompting swift government action to order a return to operations. The stalled labor negotiations stemmed from issues like rest periods, scheduling, and relocation, resulting in significant economic losses. The aftermath involves restoring order and addressing the underlying disagreements, serving as a reminder of the importance of labor relations. The government's quick response aimed to minimize disruption to the supply chain and the overall economy.

01/30/2026 Logistics
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Global Logistics Firms Grapple With Rising Demurrage and Detention Costs

Global Logistics Firms Grapple With Rising Demurrage and Detention Costs

This article provides a detailed explanation of demurrage and detention fees in cross-border logistics, including their definitions, causes, and avoidance methods. Demurrage refers to the charges incurred for exceeding the free time allowed for cargo to remain in a port terminal. Detention, on the other hand, is charged for exceeding the free time allowed for the return of shipping containers to the carrier. The article offers practical advice from various perspectives, such as customs clearance preparation, time management, and responsibility allocation, to help importers and exporters reduce logistics costs and improve trade efficiency.

01/30/2026 Logistics Encyclopedia
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Japan Ecommerce Sellers Guide to Ocean Freight for FBA

Japan Ecommerce Sellers Guide to Ocean Freight for FBA

This article provides an in-depth analysis of the FBA ocean freight process to Japan, offering a comprehensive logistics optimization guide for cross-border e-commerce sellers. It covers topics such as selecting logistics service providers, detailed explanations of the ocean freight process, key considerations, additional cost factors, and strategies for evaluating and addressing return rates. The aim is to help sellers reduce costs, improve efficiency, and successfully expand into the Japanese market. This guide provides actionable insights for navigating the complexities of FBA ocean freight to Japan.

02/02/2026 Logistics Encyclopedia
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UK Mandates UTR for Corporate Tax Filing

UK Mandates UTR for Corporate Tax Filing

New regulations from the UK tax authority require UK companies to provide a UTR for tax returns. Failure to do so will prevent filing. This article details the definition of UTR, the UK corporate tax system, VAT refund mechanisms, and the use cases and application methods for UTR. It also offers recommendations for businesses to adapt to the new regulations.

01/05/2026 Customs Knowledge
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Global Shipping Top Packaging Mistakes to Avoid

Global Shipping Top Packaging Mistakes to Avoid

International express packaging standards are becoming increasingly strict, and improper material selection can easily lead to returns. This article details the common pitfalls in using common packaging materials such as raw wood, pine wood, cardboard boxes, and plastic bags. It also covers requirements regarding environmental protection and certifications, helping you avoid risks and ensure the smooth customs clearance of international parcels.

01/19/2026 Logistics
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Airlines Struggle As Aviation Value Chain Imbalances Persist

Airlines Struggle As Aviation Value Chain Imbalances Persist

A joint study by IATA and McKinsey reveals the profitability challenges within the aviation industry's value chain. The report highlights that despite its significant contributions, the airline sector consistently struggles with profitability, resulting in lower-than-expected returns for investors. The report suggests that governments should ease regulations to enable shared risk and benefit across the value chain. Simultaneously, airlines must continuously improve efficiency to attract more investment and enhance the overall profitability of the industry.

01/28/2026 Logistics Industry Insights
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