Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.

12/30/2025 Logistics Industry Insights
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Mastering Influencer Marketing for Sustainable Business Growth

Mastering Influencer Marketing for Sustainable Business Growth

This article delves into common misconceptions surrounding influencer marketing, emphasizing the importance of pre-planning through comparative case studies. It highlights the impact of budget on content quality and proposes strategies for continuous content output and secondary dissemination. The role of the TikTok platform is emphasized, along with key elements for building a sustainable influencer marketing system. This aims to help sellers achieve precise conversions and avoid ineffective advertising spend by focusing on strategic planning and long-term engagement.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

This article focuses on Amazon's traffic support during the new product launch phase, addressing issues like slow FBA onboarding and stockouts. It provides solutions such as proactive follow-up, flexible adjustment of shipping addresses, and advertising strategy adjustments after stockouts. The importance of precise product selection, Listing optimization, active customer engagement, off-site traffic generation, and data analysis are emphasized. This helps sellers seize the golden opportunity of the new product launch phase and achieve product bestsellers.

12/30/2025 Logistics Industry Insights
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Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Ce Craft car air fresheners have become a sensation in the US TikTok market due to their affordable price and targeted marketing, achieving monthly sales of over 130,000 units and total sales exceeding 1.1 million. Their success is attributed to strong market demand, price competitiveness, and effective social media engagement. Automotive parts sellers can learn from their experience by focusing on product development, optimizing the supply chain, strengthening community interaction, and embracing content marketing to seize market opportunities.

02/05/2026 Logistics Industry Insights
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Peru Boosts Customs Oversight with Global Partnerships

Peru Boosts Customs Oversight with Global Partnerships

Peru Customs, with support from the SECO-WCO Global Trade Facilitation Programme, held a virtual forum focusing on optimizing customs valuation risk management. Participating countries shared experiences and discussed database construction, value verification processes, and private sector engagement. Based on this, Peru Customs developed an action plan to strengthen value verification and deepen cooperation with the private sector. The World Customs Organization will continue to provide support to enhance transparency and predictability in cross-border trade.

02/05/2026 Customs Knowledge
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WTO Talks Seek Faster Trade Deals to Boost Global Business

WTO Talks Seek Faster Trade Deals to Boost Global Business

This meeting aimed to assess the latest progress in multilateral trade negotiations and integrate achieved results into the negotiating text to accelerate the process. International organizations were invited to enhance the professionalism and authority of the negotiations, and the next steps were clarified. Businesses should continue to monitor the negotiation progress, actively participate in industry associations, adjust their development strategies, seize opportunities, and win the future. This requires proactive engagement and adaptation to the evolving global trade landscape.

02/05/2026 Customs Knowledge
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WCOUPU Committee Strengthens Trade Oversight for Crossborder Commerce

WCOUPU Committee Strengthens Trade Oversight for Crossborder Commerce

The WCO-UPU Liaison Committee plans to remove observer number limits to enhance openness and inclusivity, fostering broader participation and deeper exchange to address new cross-border trade challenges and promote global trade facilitation. This move aims to enhance the Committee's representativeness and expertise, leading to more effective cooperation and streamlined cross-border trade processes. By removing restrictions, the Committee hopes to encourage greater engagement from relevant stakeholders and contribute to a more efficient and collaborative international trade environment.

02/05/2026 Customs Knowledge
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AI and SEO Drive B2B Growth in Global Trade

AI and SEO Drive B2B Growth in Global Trade

This article explores the application of AI technology in foreign trade B2B website development and SEO optimization. Through multilingual support, global CDN acceleration, and comprehensive SEO strategies, AI can effectively improve website user experience and search engine rankings, helping companies expand into the global market and achieve business growth. AI-powered solutions streamline content creation, personalize user experiences, and automate SEO tasks, leading to increased visibility, engagement, and ultimately, higher conversion rates for B2B businesses operating internationally.

01/07/2026 Logistics Industry Insights
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Ecommerce Sites Boost Sales with Strategic Web Design

Ecommerce Sites Boost Sales with Strategic Web Design

This article delves into how cross-border e-commerce independent websites can improve inquiry conversion rates through sophisticated web design. It provides practical strategies from aspects such as banner design, user experience optimization, strength display, marketing bait setting, and technical support. The aim is to help foreign trade enterprises build efficient marketing-oriented independent websites that attract and convert potential customers. The article offers actionable insights to optimize website elements for higher engagement and ultimately, increased inquiries.

01/16/2026 Logistics Industry Insights
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