Googles Pmax Boosts DTC Brands Direct Traffic

Googles Pmax Boosts DTC Brands Direct Traffic

Cross-border e-commerce DTC transformation relies on private domain traffic. Google's PMax ads are efficient and convenient, improving conversions and helping brands quickly accumulate private domain traffic to achieve growth. Leveraging Google Ads, especially PMax campaigns, can be a powerful strategy for DTC brands expanding overseas to build a loyal customer base and drive sustainable sales by attracting and nurturing customers within their own ecosystem.

Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

North American Rail Freight Gains Mask Intermodal Decline

North American Rail Freight Gains Mask Intermodal Decline

The Association of American Railroads (AAR) report indicates that for the week ending November 29, 2025, U.S. rail carload traffic increased by 4.3% year-over-year, while intermodal traffic decreased by 6.5% year-over-year. Year-to-date figures show growth in both carload and intermodal volume. The report highlights the complex landscape of the rail freight market, providing valuable market information and strategic insights for businesses.

02/04/2026 Logistics
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US Rail Freight Gains Mask Intermodal Decline Amid Market Shift

US Rail Freight Gains Mask Intermodal Decline Amid Market Shift

According to the Association of American Railroads, U.S. rail freight showed mixed results for the week ending October 18th: carload originations slightly increased, but intermodal volume declined. While year-to-date figures remain positive, growth is slowing. Facing this market adjustment, railway companies need to strengthen infrastructure, optimize transportation organization, expand service offerings, and enhance technological innovation and collaboration to overcome challenges and seize opportunities.

02/04/2026 Logistics
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Port of Long Beach Eases Congestion Strengthens Supply Chain

Port of Long Beach Eases Congestion Strengthens Supply Chain

The Port of Long Beach is gradually recovering from the supply chain disruptions caused by the pandemic. Despite facing challenges with year-over-year declines in cargo volume, the port is actively responding to economic shifts through digital transformation, infrastructure upgrades, and diversified partnerships. These efforts aim to optimize inventory management, maintain competitiveness in the evolving market landscape, and lay the groundwork for future sustainable growth.

Prologis Pursues Duke Realty Amid US Industrial Space Shortage

Prologis Pursues Duke Realty Amid US Industrial Space Shortage

Logistics real estate giant Prologis is considering acquiring Duke Realty, amidst record low vacancy rates for industrial properties in the US. E-commerce growth, supply chain restructuring, and the rise of emerging industries are driving demand. Ports are maintaining resilience through investment and data utilization. The future market presents both opportunities and challenges. Companies need to pay close attention to market dynamics and respond flexibly to changes.

Capesize Freight Rates Jump Amid Tight Supplydemand Balance

Capesize Freight Rates Jump Amid Tight Supplydemand Balance

Capesize market defies seasonal trends with a remarkable 25% freight rate surge. Analysis indicates that tight vessel supply in the North Atlantic, stable iron ore exports from Brazil, and a significant increase in bauxite demand from West Africa are the primary drivers. Looking ahead, bauxite exports from Guinea are poised to become a new engine for Capesize demand growth, potentially reshaping the market landscape.

02/05/2026 Logistics
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Maybelline Tops US Beauty Boom As Tiktok Trends Reshape Global Market

Maybelline Tops US Beauty Boom As Tiktok Trends Reshape Global Market

This week's TikTok Shop rankings reveal global consumer trends, with Maybelline shining in the US and European markets. Beauty products continue to lead, but significant differences exist in best-selling categories and growth rates across regions. Sellers should analyze platform data to understand local consumer preferences and develop flexible operation and promotion plans. Focusing on regional nuances is key to success on TikTok Shop.

Anxi Enterprises Joins Amazons Crossborder Ecommerce Program

Anxi Enterprises Joins Amazons Crossborder Ecommerce Program

Local Anxi businesses have a golden opportunity for Amazon cross-border e-commerce incubation! A government-supported, zero-cost program offers 90 days of full-cycle practical guidance, covering account registration, operations, and promotion. This initiative aims to help businesses overcome operational bottlenecks and achieve rapid growth in cross-border e-commerce. Limited spots are available, making it an unmissable opportunity for eligible companies.

Thailandmalaysia Railway Enhances Southeast Asia Trade Tourism

Thailandmalaysia Railway Enhances Southeast Asia Trade Tourism

The Thailand-Malaysia railway is a vital cross-border rail line connecting Bangkok and Kuala Lumpur, spanning 1641 kilometers. It fosters trade, investment, and tourism between the two countries. Utilizing advanced technology and environmentally friendly measures, it offers passengers a comfortable and efficient cross-border travel experience. It serves as a model for regional cooperation in Southeast Asia, facilitating economic growth and cultural exchange through improved connectivity.

02/05/2026 Logistics
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