Bytedances Ocean Engine Boosts Marketing Growth

Bytedances Ocean Engine Boosts Marketing Growth

Ocean Engine officially celebrated its first anniversary, driving marketing transformation through technology. The article analyzes its three development stages: core construction, traffic growth, and product leap. It delves into key commercial product capabilities such as content ecosystem, advertising innovation, and value assessment. Finally, it summarizes Ocean Engine's growth path in four dimensions: influence gain, brand-effect synergy, full-domain integration, and platform operation, revealing how it empowers brands to achieve long-term value. It highlights Ocean Engine's role in enabling sustainable growth and fostering a robust marketing landscape.

02/11/2026 Logistics Industry Insights
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US Rail Freight Slump Signals Economic Worries

US Rail Freight Slump Signals Economic Worries

Recent data reveals a year-over-year decline in both U.S. rail freight and intermodal volumes. While commodities like automotive, coal, and petroleum products experienced growth, grains, forest products, and agricultural goods faced declines. Intermodal volume also decreased. Rail freight confronts challenges including macroeconomic conditions, supply chain issues, and industry competition. To address these, the industry needs to enhance efficiency, expand markets, embrace green transformation, and strengthen collaboration. The overall trend indicates a complex interplay of factors impacting the rail freight sector, requiring strategic adaptation for future growth.

02/11/2026 Logistics
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Cass Freight Index Rises Despite Economic Uncertainty

Cass Freight Index Rises Despite Economic Uncertainty

The July Cass Freight Index report shows continued year-over-year growth in both freight volume and expenditures, but a month-over-month decline. The report highlights key information such as e-commerce driving freight volume growth, rising fuel prices impacting freight expenditures, and a slowdown in rail transport. Logistics companies need to pay attention to market changes, embrace digital transformation, expand diversified services, strengthen risk management, and focus on sustainable development. The MoM decline warrants careful observation in the coming months to determine if it signals a broader economic shift.

02/11/2026 Logistics Industry Insights
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NYSHEX Highlights Global Supply Chain Resilience Challenges

NYSHEX Highlights Global Supply Chain Resilience Challenges

This article focuses on NYSHEX's two-way commitment contract model and explores how it reshapes global supply chain resilience. Integrating reports from *Logistics Management* magazine, it analyzes key issues such as supply chain management software trends, cargo theft risks, geopolitical impacts, and talent strategies. It emphasizes that companies should embrace digital transformation, strengthen risk management, prioritize talent development, explore new cooperation models, and focus on sustainable development to address the challenges posed by changes in the global trade landscape. This proactive approach is crucial for building robust and adaptable supply chains.

02/11/2026 Logistics
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Ottawa Logistics Expands Warehousing for Ecommerce Demand

Ottawa Logistics Expands Warehousing for Ecommerce Demand

Ottawa Logistics fulfillment successfully transitioned from traditional logistics to e-commerce logistics through strategic transformation, process optimization, technology enablement, and risk aversion, achieving a nearly 190% increase in e-commerce orders within a year. Their experience provides a valuable reference for other third-party logistics companies, emphasizing the importance of embracing e-commerce, optimizing warehousing processes, introducing 3PL technologies, and continuously innovating and improving service quality in a highly competitive market. This case highlights the critical need for 3PLs to adapt and evolve to meet the demands of the rapidly growing e-commerce sector.

01/27/2026 Warehousing
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Ottawa Warehouses Adapt to Meet Ecommerce Demand Surge

Ottawa Warehouses Adapt to Meet Ecommerce Demand Surge

An Ottawa logistics fulfillment company successfully transitioned from a traditional warehousing model to an e-commerce order fulfillment model through strategic transformation, process optimization, and technology enablement, achieving rapid business growth. Their experience demonstrates that embracing e-commerce is an inevitable choice for third-party logistics companies. Businesses should seize e-commerce opportunities and achieve business leaps by optimizing processes, introducing technology, and strengthening cooperation. This case highlights the importance of adapting to the evolving market landscape and leveraging technology to enhance efficiency and meet the demands of online retail.

01/27/2026 Warehousing
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Trustwell TPG Rise Boost Food Supply Chain Transparency

Trustwell TPG Rise Boost Food Supply Chain Transparency

Trustwell received investment from TPG Rise to jointly build a transparent and safe food supply chain. The Trustwell Connect platform assists food companies in their digital transformation, enhancing food safety and efficiency. This investment will enable Trustwell to further expand its platform and reach, helping more food businesses improve traceability and build consumer trust. The focus remains on leveraging technology to create a more resilient and secure food system, from farm to table. Ultimately, Trustwell aims to empower consumers with greater confidence in the safety and origin of their food.

01/27/2026 Logistics Industry Insights
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Supply Chains Evolve As Logistics Adopt Oslike Efficiency

Supply Chains Evolve As Logistics Adopt Oslike Efficiency

Flexport CMO Jeff Thomas argues that companies need a supply chain management platform as powerful as an operating system to overcome the shortcomings of traditional logistics models, achieve global visibility, optimize resource allocation, and reduce operational risks. Embracing digital transformation and building a "logistics operating system" is crucial for future competition. This approach enables businesses to gain a holistic view of their supply chain, allowing for better decision-making and improved efficiency across all stages, from sourcing to delivery. Ultimately, this leads to a more resilient and responsive supply chain.

01/27/2026 Logistics Industry Insights
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WCO Data Model Aims to Streamline Global Trade Processes

WCO Data Model Aims to Streamline Global Trade Processes

The WCO Data Model and Information Management Conference achieved significant results. It improved the data model, enhanced information security, and contributed to the global digital transformation of trade, thereby improving trade efficiency. The conference focused on streamlining data standards and promoting secure information exchange to facilitate seamless cross-border transactions. The outcomes are expected to accelerate the adoption of digital solutions in customs procedures and foster greater collaboration among stakeholders in the international trade ecosystem. Ultimately, this will lead to faster, more secure, and more efficient global trade.

01/26/2026 Customs Knowledge
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Regional LTL Shipping Firms Balance Service and Cost Pressures

Regional LTL Shipping Firms Balance Service and Cost Pressures

This paper delves into the opportunities and challenges of the regional LTL transportation market driven by e-commerce. It analyzes the success factors of Quest for Quality award-winning carriers and provides practical advice for businesses selecting suitable LTL carriers. The study emphasizes the importance of service quality, digital transformation, and green logistics. The aim is to help businesses find the optimal balance between service and cost, ultimately enhancing their competitiveness in the dynamic logistics landscape. The paper offers insights for navigating the complexities of LTL shipping in the e-commerce era.

01/26/2026 Logistics Industry Insights
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