MUJI Adapts Localization Strategy to Thrive in China

MUJI Adapts Localization Strategy to Thrive in China

This paper delves into MUJI's localization narrative strategy in the Chinese market, using the 'New Year Leisure Time' campaign as an example. It illustrates how the brand establishes emotional resonance with Chinese consumers by rooting itself in local culture and translating its core essence. The article emphasizes that successful localization narrative is not a one-time marketing effort, but a long-term accumulation and sincere commitment from the brand. Ultimately, it aims to explore the wisdom of a 'Good Life' together with consumers.

02/12/2026 Logistics Industry Insights
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Shopify Sellers in Singapore Tap China Crossborder Growth

Shopify Sellers in Singapore Tap China Crossborder Growth

This article provides an in-depth analysis of Shopify's strategic value, operational key points, and compliance matters in Singapore, offering a detailed growth guide for Chinese cross-border sellers. It covers localized operations, logistics and payment optimization, tax compliance, and frequently asked questions, helping sellers efficiently expand into the Southeast Asian market. This guide equips sellers with the knowledge to navigate the Singaporean e-commerce landscape and maximize their potential on the Shopify platform.

02/12/2026 Logistics Industry Insights
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China Eases Crossborder Ecommerce Tax Rules in Shenzhen

China Eases Crossborder Ecommerce Tax Rules in Shenzhen

Shenzhen Municipal Commerce Bureau has optimized and upgraded the registration module for cross-border e-commerce's "tax exemption without invoices" policy, officially launched on February 1st. The new module realizes a fully electronic process, simplifies operations, and clarifies timelines. Companies need to apply through the official platform. The policy applies to the 9610 export model, and detailed application procedures have been published. This move aims to standardize industry development and reduce compliance costs for enterprises. However, the issue of corporate income tax cost confirmation and deduction needs further optimization.

02/12/2026 Customs Knowledge
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China Introduces 11 Measures to Enhance Crossborder Trade

China Introduces 11 Measures to Enhance Crossborder Trade

The Ministry of Commerce, together with several departments, issued an "Opinion" outlining 11 measures to stabilize foreign trade and investment, deepen economic and trade cooperation under the "Belt and Road" Initiative, and optimize service guarantees. The aim is to promote high-quality development of cross-border trade and investment by strengthening business and financial synergy. Various departments will enhance collaboration, and financial institutions will introduce more supportive plans. This initiative underscores a commitment to fostering a more robust and interconnected global economic landscape.

02/12/2026 Customs Knowledge
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China Files WTO Complaint Over EU EV Subsidies

China Files WTO Complaint Over EU EV Subsidies

China has filed a lawsuit with the WTO against the EU's provisional anti-subsidy measures on electric vehicles. China argues that the EU's ruling lacks factual and legal basis, violates WTO rules, and harms global climate cooperation. China urges the EU to correct its mistakes and safeguard China-EU economic and trade cooperation and the stability of the industrial chain and supply chain. The lawsuit underscores China's firm opposition to protectionist measures and its commitment to upholding the multilateral trading system.

02/12/2026 Customs Knowledge
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China Supply Chains Face Scrutiny Amid Quality Concerns

China Supply Chains Face Scrutiny Amid Quality Concerns

This article analyzes the issue of "quality fade" in Chinese supply chains, identifying information asymmetry, cost pressure, cultural differences, and weak regulation as key contributing factors. It proposes strategies such as establishing a transparent supply chain system, strengthening supplier auditing and evaluation, building long-term partnerships, enhancing quality control, and introducing third-party supervision. The article emphasizes the importance of improving supply chain transparency for the transformation of "Made in China".

02/12/2026 Logistics Industry Insights
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Firms Diversify Supply Chains Reduce Reliance on China

Firms Diversify Supply Chains Reduce Reliance on China

A Kearney report indicates a strong desire for companies to reshore, but supply chain diversification is the dominant trend. US companies are actively seeking sourcing options outside of China, reshaping the Asian manufacturing landscape and leading to a decrease in China's export share. Businesses need to conduct cost, risk, market, and compliance analyses to select the optimal approach and build more resilient and sustainable supply chains. Diversification, rather than complete reshoring, is the key strategy for mitigating risks and ensuring long-term stability.

02/03/2026 Logistics Industry Insights
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China Shipping Cutoff Times How to Avoid Delays

China Shipping Cutoff Times How to Avoid Delays

This article provides a detailed explanation of key time points in international shipping, including the opening date, document cut-off, customs clearance cut-off (closing time and release note time), and the customs release note time. It also specifically addresses S/I CLOSING and the AMS system for US routes. The aim is to help shippers and freight forwarders understand the shipping process, avoid additional costs and losses caused by delays, and ensure smooth shipment of goods.

02/03/2026 Logistics Encyclopedia
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Meta China Director to Discuss Reels Global Strategy

Meta China Director to Discuss Reels Global Strategy

On September 5th, VZOO held a live broadcast featuring a Meta Greater China Director, who shared an overseas growth framework and Reels sales boosting techniques. Focusing on categories like 3C, apparel, and home goods, the session addressed challenges such as low marketing automation efficiency and poor Reels ad conversion rates. The aim was to empower brands to achieve sustainable growth in overseas markets by providing actionable strategies and insights for optimizing their marketing efforts and leveraging the power of Reels advertising.

02/03/2026 Logistics Industry Insights
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Central China Sees Crossborder Ecommerce Growth New Strategies

Central China Sees Crossborder Ecommerce Growth New Strategies

Based on information released by the Yu-Mai Cross-border Alliance, this paper analyzes current hot topics in cross-border e-commerce. It explores how enterprises in Central China can seize opportunities presented by platform diversification, new regional trade patterns, industrial belt empowerment, AI technology, and logistics optimization to achieve strategic upgrades in overseas expansion. The paper proposes key measures for Central China enterprises to achieve new breakthroughs in cross-border e-commerce, focusing on adapting to these evolving trends and leveraging emerging technologies for competitive advantage.

02/02/2026 Logistics Industry Insights
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