Allegro, a Polish e-commerce platform, is one of the largest C2C platforms in Europe, boasting a vast user base and a wide variety of products. It offers cross-border e-commerce sellers an opportunity to enter the Eastern European market. To succeed on Allegro, sellers need to understand the platform's rules and local consumer habits, provide high-quality products and services, and carefully plan logistics and payment methods.
This article provides an in-depth analysis of the six core modules of OZON operations: product management, pricing strategies, logistics fulfillment, advertising, customer service, and compliance management. Mastering these key aspects is crucial for Chinese sellers to achieve success in the Russian e-commerce market. Understanding these modules allows sellers to optimize their performance and navigate the complexities of the OZON platform, ultimately leading to increased sales and market share in the competitive Eastern European landscape.
Tightening VAT tax policies in Europe pose new tax compliance challenges for Amazon sellers. This article interprets the new policy content, analyzes potential risks, and proposes corresponding strategies. It recommends that sellers register for VAT as early as possible, choose professional tax agents, conduct self-inspections, and pay close attention to policy dynamics to ensure compliant operations in the European market. Proactive measures are crucial for mitigating risks and maintaining a sustainable business in the face of evolving regulations.
Following the easing of COVID-19 restrictions in Europe and the US, demand for apparel, luxury goods, and beauty products has surged. The US retail sector is showing strong recovery, while lipstick sales in France have skyrocketed. Social media marketing is crucial for beauty brands to stand out. Cross-border e-commerce sellers should closely monitor policy changes, optimize product selection strategies, strengthen social media marketing efforts, improve supply chain efficiency, and pay attention to consumer feedback to seize new opportunities in the post-pandemic era.
Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.
Alibaba's Lazada is actively entering the European e-commerce market, aiming to expand its overseas business and challenge giants like Amazon. Through localized operations, strengthening logistics hubs, and adjusting organizational structure, Lazada hopes to gain a foothold in the competitive European market. It will also collaborate with AliExpress to inject new momentum into Alibaba's performance growth. This move may trigger a new round of reshuffling in the European e-commerce landscape.
Aegean Airlines, leveraging its strategic location and efficient operations, has become a significant air cargo logistics hub connecting Asia, Europe, and Africa. By optimizing flight routes and offering comprehensive cargo tracking services, the company is dedicated to providing customers with efficient and convenient cross-border logistics solutions. They aim to streamline the movement of goods across continents, ensuring transparency and reliability throughout the shipping process. Their commitment to innovation and customer satisfaction positions them as a key player in the global logistics landscape.
Belarus, as an emerging market in Eastern Europe, presents opportunities for cross-border e-commerce sellers. This article provides an in-depth analysis of the country's basic national conditions, economic structure, e-commerce platforms, logistics, and culture. It explores the market's potential and challenges, offering a guide for sellers looking to tap into this promising market. Understanding these factors is crucial for successful market entry and navigating the unique aspects of the Belarusian e-commerce landscape.
This article provides a detailed interpretation of the requirements and considerations for exporting electric tricycles to Europe. It covers key aspects such as product classification, export procedures, dangerous goods regulations for battery transportation, and CE/RoHS/REACH certifications. This guide aims to provide a comprehensive understanding of market access rules, mitigate operational risks, and facilitate successful expansion into overseas markets. It helps businesses navigate the complexities of exporting electric tricycles and ensures compliance with European regulations.
Contrary to expectations, sea freight rates surged at the beginning of 2026, influenced by the Red Sea crisis, pre-Chinese New Year shipping rush, and the EU Emissions Trading System. Asia-Europe and trans-Pacific routes experienced significant price increases, adding cost pressure to foreign trade companies. This article analyzes the reasons behind the price hikes and proposes coping strategies for foreign trade enterprises, aiming to help them find certainty in their supply chains amidst uncertainty. It explores ways to mitigate the impact of volatile shipping costs and optimize supply chain operations.
