US Freight Forwarders Adapt to Chinese Supply Chain Culture
US freight forwarders seeking clearer communication with Chinese suppliers face high-context cultural challenges. This article analyzes the impact of cultural differences on the supply chain and proposes strategies to help US freight forwarders optimize communication and improve supply chain efficiency. These strategies include gaining a deeper understanding of Chinese culture, clarifying communication goals, building trust, seeking professional advice, and embracing digital tools. By addressing these cultural nuances, American companies can foster stronger relationships and streamline their supply chain operations with Chinese partners.




