Marketers Boost Brand Growth Amid Competitive Market

Marketers Boost Brand Growth Amid Competitive Market

Marketers are responsible for market research, brand promotion, and sales support. They work to increase brand awareness and market share, ultimately driving sales growth. Their activities include analyzing market trends, developing marketing campaigns, managing brand image, and providing sales teams with the necessary tools and resources to succeed. Effective marketers possess strong analytical, communication, and creative skills to effectively reach target audiences and achieve marketing objectives. They play a crucial role in a company's overall success.

01/26/2026 Logistics Industry Insights
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Wildberries Tightens Seller Rules on Brand Protection

Wildberries Tightens Seller Rules on Brand Protection

New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.

01/26/2026 Customs Knowledge
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Hostess Revives Brand with Supply Chain Overhaul

Hostess Revives Brand with Supply Chain Overhaul

Hostess Brands achieved a successful revival from near bankruptcy through supply chain reshaping. Key strategies included embracing a DTC model to accelerate inventory turnover, driving innovation to create seasonal bestsellers, reshaping the S&OP process with a consumer-centric approach, and optimizing demand forecasting through data-driven insights. This case inspires businesses to prioritize consumers, embrace digitalization, foster continuous innovation, adapt flexibly, and operate leanly, transforming the supply chain into a cornerstone of corporate success. The focus on data and direct connection with consumers proved crucial for their turnaround.

01/29/2026 Logistics Industry Insights
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Li Yapengs Livestreaming Success Marks Brand Redemption

Li Yapengs Livestreaming Success Marks Brand Redemption

Li Yapeng achieved a comeback through Douyin livestreaming after 17 years of dedication to public welfare. The challenges faced by the Yanran Angel Hospital garnered public attention, transforming goodwill into traffic and fundraising. The livestream's popularity reached record levels, reinforcing trust in his commitment to charity. However, beyond the initial buzz, the sustainability of the charitable endeavor remains a challenge. It requires exploring a balance between commercial aspects and public welfare to achieve long-term development and impact.

02/03/2026 Logistics Industry Insights
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EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

The EU has prematurely abolished the VAT exemption for low-value shipments, targeting Chinese e-commerce platforms. Under the new regulations, all parcels entering the EU will be subject to tariffs. Chinese sellers should actively respond by optimizing their supply chains, strategically deploying overseas warehouses, and enhancing product value. This will enable compliant and branded operations to meet the new market challenges. Focusing on compliance and brand building is crucial for Chinese sellers to navigate the evolving EU e-commerce landscape.

01/26/2026 Logistics Industry Insights
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Chinese Brands Dominate Amazon with Global Ecommerce Tactics

Chinese Brands Dominate Amazon with Global Ecommerce Tactics

Chinese brands are actively expanding into global e-commerce platforms like Amazon. This article analyzes the opportunities and challenges for Chinese brands going global, emphasizing the importance of meticulous operations, including pricing strategies, logistics efficiency, compliant operations, and a customer-centric approach. It also addresses frequently asked questions about Amazon operations, aiming to help Chinese sellers achieve success in the global marketplace. The focus is on providing practical guidance for navigating the complexities of international e-commerce and building sustainable brand presence.

01/30/2026 Logistics Encyclopedia
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Container Shipping Market Tightens As Owners Gain Pricing Power

Container Shipping Market Tightens As Owners Gain Pricing Power

As the container ship leasing market shifts towards feeder sizes, it is expected that transaction activity for 2500 to 2800 TEU vessels will rise, with supply and demand tightening giving shipowners increased pricing power. Recent leasing deals between Swire Shipping and CMA CGM indicate a revival in market activity, and competition is anticipated to intensify in the coming weeks.

08/04/2025 Logistics Industry Insights
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BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD Leads Thailands EV Market Surpassing Japanese Rivals

BYD, leveraging its strength in new energy vehicles, achieved sales of 41,570 units in 2023, becoming the top-selling Chinese brand in the Thai market. This represents a 53.8% year-over-year increase and places them fourth in the Thai light vehicle market. This accomplishment signifies a breakthrough for Chinese new energy vehicles in Thailand and may intensify competition within the Thai automotive market.

01/27/2026 Logistics Industry Insights
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Chinas Pet Industry Targets Global Dominance As Market Expands

Chinas Pet Industry Targets Global Dominance As Market Expands

Facing the multi-billion dollar global pet market, Chinese companies need to break away from the OEM mindset and build independent brands. This requires increased investment in research and development, integration of supply chain resources, expansion of diversified channels, and emphasis on brand protection. By constructing an integrated industry advantage encompassing production, research, supply, sales, and service, Chinese companies can break through and ascend to industry leadership.

02/03/2026 Logistics Industry Insights
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BYD Sales in Turkey Jump 447 Despite Tariffs

BYD Sales in Turkey Jump 447 Despite Tariffs

Despite the overall growth of the Turkish automotive market, Chinese brands face obstacles due to high tariffs. BYD circumvented these tariff barriers by establishing local production in Turkey, resulting in a remarkable 447% surge in sales. This made BYD the best-selling Chinese brand in the country. Their success highlights the crucial role of localization in overcoming trade protectionism and achieving significant market penetration.

02/03/2026 Logistics Industry Insights
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