Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Youtube Shorts Rivals Tiktok in Shortform Video Market

Youtube Shorts Rivals Tiktok in Shortform Video Market

YouTube Shorts is rapidly gaining traction in the short-form video landscape, emerging as a strong competitor to TikTok with its unique advantages and innovative strategies. This article delves into the strengths of YouTube Shorts, the opportunities it presents for brand marketing, and its future trends. It provides brand marketers with strategies to succeed in this new arena of short-video marketing.

01/04/2026 Logistics Industry Insights
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Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face New Copyright Claims How to Respond

Amazon Sellers Face New Copyright Claims How to Respond

A new type of infringement complaint has emerged on Amazon, originating from marketplaces where sellers haven't launched, leading to listing removals and difficult appeals. It is recommended that sellers register their trademarks (R Trademark) and join the Transparency Program. This approach helps fundamentally address infringement issues and protect brand rights by providing proactive brand protection measures and verification against counterfeit products.

01/16/2026 Logistics Industry Insights
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Trump Tariffs Spark Global Trade Fears China Evasion Concerns

Trump Tariffs Spark Global Trade Fears China Evasion Concerns

The high tariffs imposed by the US on China have prompted Chinese exporters to evade these tariffs through transshipment trade via third countries, raising concerns among neighboring Asian nations. Trump's new policies have further increased global trade uncertainty, necessitating careful responses from stakeholders.

08/05/2025 Logistics
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Guide Converting 50 Swiss Francs to US Dollars

Guide Converting 50 Swiss Francs to US Dollars

This article presents the latest exchange rate information for 50 Swiss francs (CHF) to Chinese yuan (CNY). It emphasizes the significance of exchange rate fluctuations for travel and international transactions, and discusses how to obtain better exchange advantages through real-time rates.

09/12/2025 Exchange Rate Query
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