Qiro Marketing specializes in providing full-funnel marketing services in the North American market for Chinese DTC brands. Through market research, data analysis, and customized strategies, we help brands accurately position themselves, overcome market barriers, and build brand loyalty, achieving sustainable growth. Our goal is to empower Chinese brands to go global.
This article analyzes the success factors of the Chinese ebike brand Jasion EB5 on Amazon, including its price advantage, product performance, and marketing strategies. It focuses on its social media marketing on YouTube and overseas press release strategy, emphasizing the synergy of combining video and press releases, and the importance of differentiated promotion in market competition. This case provides a useful reference for Chinese brands expanding into overseas markets. The analysis highlights how Jasion EB5 effectively leverages digital channels to reach international customers and build brand awareness.
Abbottabad Airport has recently closed due to a lack of passenger traffic and unsustainable flight routes. Pakistan International Airlines (PIA) has struggled with poor management and insufficient market demand, ultimately affecting the airport's viability. However, there is a possibility of revival in the future by reassessing flight routes leveraging its geographical advantages.
The globalization of pet home products is opportune, with Amazon being a crucial channel. Feandrea, a brand under ZHIYU Technology, leverages Amazon Advertising to reach users through diverse channels. They utilize the 'Brand Metrics' feature for precise marketing and actively experiment with interactive formats like Amazon Live to enhance user experience and brand loyalty. Case studies like 'Sailor Plan' provide valuable references for Chinese brands venturing overseas. Amazon's platform offers significant opportunities for growth and brand building in the global pet supplies market.
This article provides a comprehensive guide for Chinese merchants looking to join Target's marketplace in the US. It covers essential prerequisites such as business qualifications, product compliance, and brand market preparation. Furthermore, it details the specific application process, including key steps and important considerations. This guide aims to help Chinese businesses successfully expand into the American market through Target's platform.
This article analyzes the rise of Chinese sellers on the Amazon platform, noting their market share has rebounded to historical highs. It highlights the crucial role of China's robust supply chain and industrial belts in their success. The article explores trends such as consumption inversion, the rise of B2C models, and factory transformations, indicating the significant position of Chinese sellers in the global e-commerce market. These factors contribute to their competitive advantage and continued growth within the Amazon ecosystem.
The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.
This article provides a comprehensive analysis of the Mauritanian Ouguiya (MRO) to Chinese Yuan (CNY) exchange rate. It covers the definition of the exchange rate, influencing factors, methods for inquiry and conversion, trend analysis, and practical applications. The aim is to offer a practical guide for travelers, traders, and investors, assisting them in making informed decisions when dealing with MRO/CNY transactions. It also highlights the risks associated with foreign exchange trading.
This article provides an in-depth analysis of the Mexican e-commerce market, examining its current state, growth drivers, and future trends. It offers practical strategic recommendations for Chinese sellers. The Mexican e-commerce market is experiencing continuous expansion, driven by both demand and supply. Specific sectors like beauty & personal care and consumer electronics are demonstrating particularly rapid growth. Sellers are advised to understand the market dynamics, focus on high-growth product categories, and build diversified channels to capitalize on the opportunities.
Soochow Securities analysis indicates a breakthrough in the global Robotaxi commercialization, making it the right time for Chinese L4 autonomous driving companies to go global. The North American market has high barriers, the European market allows for technology export, the Middle East market has great potential, and the Southeast Asian market requires careful planning. Chinese companies should seize the opportunity and take advantage of the momentum.
