Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

Amazon Sellers Urged to Combat Counterfeiting to Protect Brands

This article provides Amazon sellers with a comprehensive brand protection guide, covering aspects such as brand registry, UPC acquisition, trademark/copyright registration, and product packaging. It details how to deal with counterfeiters and listing hijackers, including test buys, contacting sellers, and reporting to Amazon. The aim is to help sellers build a strong brand defense and safeguard their assets on Amazon. It offers practical steps and strategies to proactively protect intellectual property and maintain brand integrity within the competitive Amazon marketplace.

02/03/2026 Logistics Industry Insights
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Global Brands Adopt GEO Strategy for AI Advertising Success

Global Brands Adopt GEO Strategy for AI Advertising Success

With the rise of AI-powered search, GEO (Google + AI Era Optimization) has become crucial for overseas brands seeking new traffic. This article delves into the core of GEO construction: authority and semantic relevance. It provides practical strategies to help brands be 'seen' and 'cited' in the AI era, ultimately winning market share. The article emphasizes the importance of optimizing for both Google's algorithms and AI's understanding of content to achieve greater visibility and relevance in the global marketplace.

02/03/2026 Logistics Industry Insights
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Russian Ecommerce Brands Turn to VK for OZON Sourcing

Russian Ecommerce Brands Turn to VK for OZON Sourcing

This article delves into the crucial role of the Russian social platform VK in OZON cross-border e-commerce product selection. By analyzing VK's cultural insights, user behavior, and trend identification capabilities, it explains how to leverage VK to accurately grasp Russian market demands, improve product selection efficiency, and help sellers succeed on the OZON platform. The paper highlights VK's potential for understanding consumer preferences and identifying potential best-selling products, ultimately leading to better performance on OZON.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Turn to Independent Sites Amid 2025 Challenges

Ecommerce Brands Turn to Independent Sites Amid 2025 Challenges

Facing the decline of platform dividends and tightening regulations in the new normal of cross-border e-commerce, independent websites have become crucial for brand globalization. This article delves into the core value and advantages of independent websites, providing website building strategies and practical guidelines to help sellers transition from platform dependence to brand sovereignty and gain a competitive edge in the fierce market.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Shift to Independent Sites for Global Expansion

Ecommerce Brands Shift to Independent Sites for Global Expansion

This article delves into the rise of independent e-commerce websites and their profound impact on brand globalization. It analyzes various forms and core values of independent websites, elucidates the relationship between platforms and independent sites, and highlights the challenges and opportunities in operating them. This article aims to provide cross-border e-commerce sellers with a comprehensive guide to building and operating independent websites, helping them stand out in a fiercely competitive market. It covers key aspects of establishing a strong online presence and driving sustainable growth through direct-to-consumer strategies.

02/03/2026 Logistics Industry Insights
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Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

This article provides an in-depth analysis of the Super Bowl's marketing value, offering cross-border e-commerce sellers a comprehensive guide to leveraging this trending event. It covers event introduction, data analysis, marketing strategies, case studies, and key considerations. The aim is to help sellers accurately seize the Super Bowl's traffic opportunities, achieve brand exposure, and drive sales growth. By understanding the nuances of Super Bowl marketing, sellers can effectively capitalize on this high-profile event to reach a wider audience and boost their business.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

This article reveals Facebook advertising strategies used by million-dollar sellers, covering aspects like creative optimization, precise targeting, data analysis, and continuous iteration. It explores using 'image analysis' to select audiences, monitoring key metrics like CPC, CTR, and CPM, and quickly adjusting strategies based on market feedback. Learn how to master Facebook ads and achieve peak season sales. The strategies provided will help you optimize your campaigns for better performance and maximize your ROI in the competitive e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

This article delves into the key factors influencing Facebook ad performance, including Cost Per Mille (CPM), Click-Through Rate (CTR), and Conversion Rate (CVR). It proposes specific optimization strategies for each element. Through data-driven insights and refined operations, cross-border e-commerce sellers can effectively improve the performance of their Facebook ad campaigns and achieve business growth. The analysis focuses on practical techniques and actionable recommendations for maximizing ROI and achieving sustainable results in the competitive landscape of online advertising.

12/31/2025 Logistics Industry Insights
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Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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