Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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EU Weighs High Tariffs on Chinese Hybrid Cars Amid Trade Spat

EU Weighs High Tariffs on Chinese Hybrid Cars Amid Trade Spat

The EU is considering imposing tariffs of up to 35.3% on Chinese hybrid vehicles, potentially reaching 45% with existing rates. This stems from surging Chinese hybrid vehicle exports and EU concerns about subsidies. Simultaneously, the US exhibits protectionist tendencies, threatening tariffs on French goods. These events highlight escalating global trade friction and rising protectionism, creating uncertainty for the global economy. The proposed EU tariffs and US threats exemplify the growing trend of trade disputes and potential barriers to international commerce.

02/03/2026 Customs Knowledge
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US Restricts Chinese Russian Tech in Smart Cars Over Security Concerns

US Restricts Chinese Russian Tech in Smart Cars Over Security Concerns

The US plans to ban smart cars with ties to China and Russia from entering the market, citing national security and citizen privacy concerns. The new regulations focus on vehicle connectivity and autonomous driving systems, with a buffer period for compliance. This move will reshape the automotive supply chain, impacting technological innovation and market competition. The Chinese automotive industry needs to strengthen independent innovation, expand into diversified markets, and actively address the challenges posed by this policy.

02/04/2026 Logistics Industry Insights
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CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

BrandTech Connect@CES 2026 focuses on channel strategies for Chinese brands going global. It brings together North American retail and platform experts, offering practical strategies to help build overseas channel systems. Attendees will gain insights into navigating the North American market, establishing effective distribution networks, and leveraging various platforms to reach target consumers. The event provides a valuable opportunity for Chinese brands to learn from industry leaders and develop a robust international presence.

02/05/2026 Logistics Industry Insights
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Airport Overinvestment Risks Rise Under Price Cap Regulations

Airport Overinvestment Risks Rise Under Price Cap Regulations

This paper delves into the investment incentives of airports under price regulation, analyzing the potential risks of over-investment and under-investment. Through case studies of London, Manchester, and Irish airports, it reveals that price cap regulation may not effectively curb the over-investment tendencies of public sector airports. The article also explores the role of regulatory agencies and suggests optimizing regulatory strategies by strengthening consultation with airlines. The study highlights the importance of a balanced regulatory approach to ensure efficient airport investment and prevent distortions caused by price controls.

01/28/2026 Logistics Industry Insights
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Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

Amazon Sellers Advised to Use FBM Vacation Mode for Chinese New Year

This article provides a detailed Chinese New Year holiday guide for Amazon FBM sellers. It focuses on how to properly activate the "Vacation Mode" to ensure sellers can rest peacefully during the holiday and avoid order issues. It also shares important considerations after activating "Vacation Mode" and other supplementary methods to help sellers better manage their stores and enjoy a relaxing and happy Chinese New Year. The guide aims to minimize disruptions and maintain a positive customer experience while the seller is on vacation.

01/04/2026 Logistics Encyclopedia
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EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

EU Moves to End Tax Exemptions for Small Parcels Targeting Chinese Ecommerce

The EU has prematurely abolished the VAT exemption for low-value shipments, targeting Chinese e-commerce platforms. Under the new regulations, all parcels entering the EU will be subject to tariffs. Chinese sellers should actively respond by optimizing their supply chains, strategically deploying overseas warehouses, and enhancing product value. This will enable compliant and branded operations to meet the new market challenges. Focusing on compliance and brand building is crucial for Chinese sellers to navigate the evolving EU e-commerce landscape.

01/26/2026 Logistics Industry Insights
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Chinese Ereader Firm Onyx Boox Plans Hong Kong IPO Amid Eink Demand

Chinese Ereader Firm Onyx Boox Plans Hong Kong IPO Amid Eink Demand

Onyx Boox, focusing on e-ink screen devices, is seeking a Hong Kong IPO through differentiated strategies. Its Android-based open system caters to diverse application scenarios, achieving revenue exceeding 1 billion RMB, with over half generated from overseas markets. The company specializes in e-readers and related products, leveraging the unique properties of e-ink technology. With a strong presence in cross-border e-commerce, Boox aims to further expand its global reach and capitalize on the growing demand for paperless reading and writing solutions. The future looks promising for this innovative company.

02/03/2026 Logistics Industry Insights
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