This article provides a practical product selection guide for Chinese sellers on the Russian OZON platform by analyzing trending keywords. It focuses on popular categories such as irrigation equipment, garden accessories, repair tools, and fishing supplies. By combining market analysis with product selection strategies, this guide helps sellers accurately grasp Russian market demands and seize market opportunities.
The 2026 Xiamen Brand Globalization Summit focuses on the Southeast Asian market, targeting industries like cosmetics, pet supplies, and biotechnology. It offers comprehensive strategic guidance on market analysis, legal risks, financial planning, talent acquisition, and cultural integration. The summit also establishes a resource platform to facilitate connections and help Chinese brands successfully tap into the Southeast Asian market.
Starbucks faces challenges in the Chinese market from local brands like Luckin Coffee, resulting in revenue decline. To address this, Starbucks is accelerating store expansion, innovating business models, and developing online channels. The key lies in adapting to Chinese culture and consumer habits through product innovation and supply chain optimization, while also formulating differentiated strategies for lower-tier cities. Starbucks needs to reinvent itself to maintain its leading position in the competitive landscape.
Czech luxury goods are rapidly entering the Chinese market, primarily through international express delivery, forwarding companies, and sea freight. When choosing a method, consider transportation time, shipping costs, customs duties, and security. Optimizing customs clearance processes and improving logistics information technology will further enhance efficiency, allowing Chinese consumers to more conveniently enjoy Czech luxury products. The key is balancing cost, speed, and reliability to create a seamless experience for the end customer in China.
Wayfair's official account for global store openings has officially launched on Xiaohongshu and Douyin. It provides Chinese home furnishing sellers with comprehensive support, including official onboarding guidance, policy trend interpretation, success story sharing, and operational secrets. This initiative aims to help Chinese home furnishing brands efficiently expand overseas and tap into the global market. Follow the official account to connect deeply with the Wayfair official team and co-create new achievements in home furnishing exports.
Josera, a German brand, started in 1941 and transitioned to pet food in 1988. Known for continuous innovation, it has gained global recognition. Josera entered the Chinese market in 2019 and launched its official Tmall store in 2021.
Executives from Lotte Duty Free and China Tourism Group Duty Free Corporation (CTG Duty Free) met to revitalize the duty-free industry and prepare for increased Chinese tourists as Sino-Korean relations improve. Both companies shared operational expertise and discussed tourism cooperation. Lotte is proactively planning marketing campaigns to capitalize on the market benefits of visa-free policies. The meeting signals a collaborative effort to leverage the anticipated growth in Chinese tourism within the duty-free sector.
Saudi VAT registration is now open, clearing the way for cross-border e-commerce sellers to enter the Middle Eastern market. EUTax provides assistance in accelerating French VAT registration, having successfully helped over 1000 Chinese companies obtain French VAT numbers, accounting for 63% of Chinese company registration agents. Tax compliance is the cornerstone of long-term development for cross-border e-commerce, and choosing a professional tax agent is crucial for sustainable growth and avoiding penalties.
Falling global photovoltaic module prices are threatening European PV manufacturers, potentially leading to the reintroduction of tariffs on Chinese solar panels. Faced with rising trade protectionism, the Chinese photovoltaic industry needs to persist in technological innovation, diversify its market strategy, strengthen international cooperation, enhance brand value, and actively participate in the formulation of international rules to achieve sustainable development. This includes exploring new markets and fostering innovation to remain competitive and resilient in a dynamic global landscape.
Cupshe swimwear successfully entered the North American market by leveraging China's supply chain advantages and a precise PR strategy. Through celebrity endorsements, targeted positioning, and content marketing, Cupshe effectively enhanced brand awareness, providing valuable experience for Chinese brands going global. The company's success highlights the importance of strategic PR in building brand recognition and navigating new markets, particularly in the competitive fashion industry. Their approach serves as a model for other Chinese brands seeking international expansion.
