Amazon Sellers Boost Ad Spending for Holiday Season

Amazon Sellers Boost Ad Spending for Holiday Season

The end-of-year peak season on Amazon is highly competitive, making traffic acquisition crucial both on and off the platform. Display Ads offer broad reach, allowing precise targeting through audience and content relevance. Utilizing strategies like retargeting and similar product targeting can effectively boost new product traffic, capture competitor traffic, and encourage cross-selling. This helps sellers achieve sales breakthroughs during the peak season.

12/31/2025 Logistics Industry Insights
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Global Trade Program Extended to Strengthen Customs Operations

Global Trade Program Extended to Strengthen Customs Operations

The World Customs Organization (WCO) and the Swiss State Secretariat for Economic Affairs (SECO) have agreed to a no-cost extension of one year for the Global Trade Facilitation Programme (GTFP). Launched in 2018, the GTFP has benefited numerous countries by significantly improving customs management and trade facilitation through capacity building, institutional reforms, cooperation promotion, and technological innovation. This has injected new momentum into global trade development.

01/19/2026 Customs Knowledge
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US Services Sector Growth Fuels Economic Optimism

US Services Sector Growth Fuels Economic Optimism

US non-manufacturing showed strong performance in February, with the NMI reaching a multi-year high. Core indicators such as business activity, new orders, and employment all experienced growth. Optimism was widespread across most industries, although real estate and information sectors contracted. Experts attribute the resilience of non-manufacturing to its diversification but warn of global economic risks. The future economic direction remains to be seen.

01/28/2026 Logistics Industry Insights
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US Rail Freight Trends Reflect Shifting Shipping Economy

US Rail Freight Trends Reflect Shifting Shipping Economy

According to the Association of American Railroads, June showed positive growth in U.S. rail freight volume, although cross-border freight experienced a decline. This trend reflects the complex changes in the economic environment, with a year-on-year increase in total load during the first half of the year. Future market dynamics will depend on fluctuations in global supply chains and consumer demand.

07/07/2025 Logistics Industry Insights
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US Rail Freight Decline Sparks Economic Concerns

US Rail Freight Decline Sparks Economic Concerns

Data from the Association of American Railroads shows that U.S. rail freight and intermodal volumes declined year-over-year for the week ending December 15th. Performance varied across market segments, while cumulative year-to-date figures still indicate growth. Rail freight volume serves as an economic indicator. A comprehensive analysis of various factors is necessary, suggesting a cautiously optimistic outlook for future development.

12/19/2025 Logistics
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Northwest Seaport Sees Container Decline Auto Shipments Rise

Northwest Seaport Sees Container Decline Auto Shipments Rise

The Northwest Seaport Alliance saw a 22% year-over-year decrease in international container throughput in August, though it improved compared to July. A significant highlight was automobile transportation, which surged by 127.1% year-over-year. This report analyzes the reasons behind the container volume decline and the drivers of automobile transport growth. It proposes strategies for the port to adapt to market changes, emphasizing the importance of diversifying business, optimizing supply chains, and enhancing service quality to maintain competitiveness and resilience in a dynamic global trade environment.

01/16/2026 Logistics
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Guide to Competitive Analysis for Facebook Ad Optimization

Guide to Competitive Analysis for Facebook Ad Optimization

This article delves into the significance of Facebook advertising intelligence tools in digital marketing and provides a detailed review of leading tools in the market. By analyzing competitors' advertising strategies, marketers can optimize their own campaigns and achieve a higher return on investment. Selecting the right tools and applying them to real-world marketing activities is an effective way to improve marketing efficiency. Understanding how competitors are using Facebook ads can provide valuable insights for developing effective marketing strategies.

01/04/2026 Logistics Encyclopedia
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Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun achieved remarkable results in 2025, demonstrating significant accomplishments in technological innovation, industry recognition, green and low-carbon practices, lawful tax payment, and artificial intelligence applications. Guided by the "Seven New" principles, the company is committed to building a more efficient, lower-carbon, and interconnected new future for Chinese logistics. Rongcheng Zhiyun aims to lead the way in smart logistics through continuous improvement and innovation, contributing to a sustainable and technologically advanced logistics ecosystem.

12/30/2025 Logistics
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US Tariff Policies Drive Crossborder Logistics Shifts

US Tariff Policies Drive Crossborder Logistics Shifts

The new tariff policy in the United States is about to be implemented, resulting in shortages and price increases for Chinese goods. TEMU has launched a direct shipping logistics model to cope with tariff pressures, while Anjun Logistics has successfully expanded its courier network in Brazil, enhancing its market competitiveness.

08/07/2025 Logistics
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