Kitchen Cabinet Orders Triple After Marketing Overhaul

Kitchen Cabinet Orders Triple After Marketing Overhaul

A Guangdong kitchen building materials factory achieved a surge in orders by transitioning from relying on traditional platforms to independent customer acquisition through PanShi's full-chain marketing solution. This involved reshaping the website image, implementing precise SEO/SEM traffic generation, and establishing a social media matrix to build trust. Consequently, customer acquisition costs decreased by 35%, the proportion of inquiries from independent channels increased to 65%, and brand search volume grew by over 200%. This demonstrates the crucial role of marketing capabilities in B2B going global.

02/05/2026 Logistics Industry Insights
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Global Air Freight Firms Prioritize Speed Risk Reduction

Global Air Freight Firms Prioritize Speed Risk Reduction

Optimizing international air freight time efficiency requires focusing on the entire chain from origin to destination. At the origin, emphasize pre-shipment document review, optimized cargo handling, and strategic airport selection. During transit, prioritize direct flights, preferred airlines, and guaranteed space allocation. At the destination, efficient customs clearance and optimized delivery are crucial. Furthermore, it's essential to address risks like weather and customs inspections by developing contingency plans to ensure stable air freight timelines. This holistic approach ensures improved and reliable delivery times for international air shipments.

02/06/2026 Logistics Encyclopedia
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Yangshan Port Guide for Freight Forwarding Beginners

Yangshan Port Guide for Freight Forwarding Beginners

This article, inspired by a question from a new freight forwarder (acao1979), delves into the operational procedures and key considerations for secondary entry into Yangshan Port. It provides guidance for new freight forwarders on how to quickly develop their skills. The article details essential foundational knowledge, practical experience, communication skills, and a positive learning attitude required for success. It also recommends the Jiyun Baodian forum as a valuable platform for learning and exchanging information with other professionals in the industry.

08/22/2025 Logistics Encyclopedia
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Freight Forwarding Basics Tips for Beginners

Freight Forwarding Basics Tips for Beginners

This article focuses on the activities of Katherine, a new freight forwarder, on the Jiyun Baodian forum. It analyzes her concerns regarding 'AMS filing time for FCL booking' and 'abnormal cargo entry into the warehouse'. The article provides suggestions for new freight forwarders, such as active learning, effective communication, and meticulous attention to detail, aiming to help them adapt to the freight forwarding industry more quickly. It highlights common issues faced by newcomers and offers practical advice for navigating these challenges.

08/22/2025 Logistics Encyclopedia
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Aegean Airlines Acquires Olympic Air in Strategic Move

Aegean Airlines Acquires Olympic Air in Strategic Move

Olympic Air was formerly the largest airline in Greece, later acquired by Aegean Airlines and became its subsidiary. This acquisition strengthened Aegean Airlines' market position and brought new development opportunities to Olympic Air, marking a new chapter for the established airline. It also provides a reference case for other airlines facing difficulties. The merger allowed Aegean to expand its domestic and international routes, while Olympic Air benefited from Aegean's resources and operational expertise, ensuring its continued presence in the Greek aviation market.

09/26/2025 Airlines
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Mediterraneannorth America Shipping Routes Enhance Speed Connectivity

Mediterraneannorth America Shipping Routes Enhance Speed Connectivity

An international shipping company is upgrading its Mediterranean to North America (MENA) and East Mediterranean (EMA) services. The upgrade includes a new direct call at Salerno, Italy, and expands the port coverage of the EMA service, connecting to more regional markets via Piraeus. This aims to provide more comprehensive, reliable, and efficient transportation solutions to meet the growing needs of customers and reflects new trends in global trade. The enhancements offer improved connectivity and service options for businesses engaged in Mediterranean trade.

11/03/2025 Logistics
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Temu Expands US Crossborder Ecommerce with Semimanaged Model

Temu Expands US Crossborder Ecommerce with Semimanaged Model

Temu US has launched a domestic direct shipping semi-managed model, allowing one entity to operate one fully managed and three semi-managed stores. A new 9-day shipping option has been added. The final leg of delivery uses online shipping labels, and shipments from China (CN) are exempt from risk control measures. This new model aims to simplify operations for sellers and improve shipping efficiency for cross-border e-commerce on the Temu platform, particularly for those based in China.

11/03/2025 Logistics
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