Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Ozon Adopts Datadriven Strategies for 2026 Growth

Ozon Adopts Datadriven Strategies for 2026 Growth

This paper proposes three core principles for product selection on the Ozon platform in 2026: policy compliance, trend alignment, and multi-site applicability. It focuses on analyzing four potential product categories: healthy living, essential household goods, small appliances, and emotional consumption, providing specific niche recommendations and practical advice. The paper also warns against three common pitfalls in product selection: compliance certification, regional differences, and return risks. Finally, it offers differentiated product selection strategies for sellers at different stages, aiming to facilitate stable growth on the Ozon platform.

01/23/2026 Logistics Industry Insights
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OEM Manufacturing Boosts Global Trade Efficiency

OEM Manufacturing Boosts Global Trade Efficiency

This article delves into the concept, characteristics, application scenarios, and differences between OEM (Original Equipment Manufacturer) and ODM in the context of foreign trade. It offers practical advice on selecting OEM partners, aiming to help cross-border e-commerce sellers better understand and utilize the OEM model. By leveraging OEM, businesses can reduce production costs, improve supply chain efficiency, and ultimately gain a competitive edge in the global market. The analysis provides insights into optimizing sourcing strategies and navigating the complexities of custom manufacturing for international trade.

01/23/2026 Customs Knowledge
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Tiktok Ecommerce Set to Surpass Dropshipping by 2026

Tiktok Ecommerce Set to Surpass Dropshipping by 2026

This article delves into the limitations of the 'dropshipping' model in TikTok cross-border e-commerce, emphasizing the importance of product selection integration, content creation, and supply chain fulfillment capabilities. It argues that 'no inventory' doesn't equal 'dropshipping,' and details the advantages of stocking goods in overseas warehouses. The article also provides a six-step practical guide for beginners to start a business, aiming to help sellers achieve sustainable profitability by 2026. It focuses on moving beyond simple dropshipping to a more robust and strategically managed approach.

01/23/2026 Logistics Industry Insights
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Amazon FCL Shipping Palletized Vs Looseloaded Guide

Amazon FCL Shipping Palletized Vs Looseloaded Guide

This article provides an in-depth analysis of the advantages and disadvantages of palletized shipping versus loose loading for Amazon FCL inbound shipments, guiding sellers in choosing the optimal packaging strategy. Palletized shipping offers greater stability but occupies more space. Loose loading is more economical but requires strict adherence to specifications. The choice should comprehensively consider the type of goods, budget, time constraints, and warehouse requirements to ensure smooth and successful inbound delivery. Careful consideration of these factors is crucial for efficient and cost-effective FCL fulfillment.

01/20/2026 Logistics Encyclopedia
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Norways Akershus County Emerges As Ecommerce Hub

Norways Akershus County Emerges As Ecommerce Hub

This report provides an in-depth analysis of the cross-border e-commerce market potential in Akershus, Norway. It covers the region's overview, geographic environment, key industries, economic structure, e-commerce scale, and major cities. The report recommends that cross-border sellers focus on product selection strategies, localized operations, logistics optimization, marketing promotion, and compliant business practices to seize market opportunities. It highlights the importance of understanding the local consumer preferences and adapting business strategies accordingly to succeed in the Akershus e-commerce landscape.

01/21/2026 Logistics Encyclopedia
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Guide to Cutting Costs in US FBA Ocean Freight

Guide to Cutting Costs in US FBA Ocean Freight

This article provides an in-depth analysis of each stage of FBA ocean freight to the United States, including logistics company selection, cargo preparation, ocean freight booking, customs clearance and delivery, and after-sales service. It aims to help sellers reduce costs, improve efficiency, successfully enter the US market, and maximize profits. The article covers key considerations for navigating the complexities of FBA shipping and offers practical advice for optimizing the entire process from origin to fulfillment within the Amazon ecosystem in the US.

01/26/2026 Logistics Encyclopedia
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Amazon Prime Day Nears Amid Tiktok Seller Rule Changes

Amazon Prime Day Nears Amid Tiktok Seller Rule Changes

The TikTok ban is extended again, Amazon Prime Day is scheduled, and new platform regulations are frequently released! This article provides an in-depth analysis of the latest cross-border e-commerce trends, focusing on the impact of the TikTok ban, US retail market trends, Amazon Prime Day opportunities, and platform policy changes. It offers sellers coping strategies to seize opportunities amidst the changes and achieve sustainable growth. We explore how businesses can navigate the evolving landscape and capitalize on upcoming events while adhering to new rules.

01/26/2026 Logistics Industry Insights
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Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong Scrutinizes Crossborder Ecommerce saivi Model

Guangdong's cross-border e-commerce sector is facing a tax storm, with the "Saurav Mode" under intense scrutiny. This article delves into the operational methods and potential risks associated with the "Saurav Mode," revealing the key areas of focus for tax authorities. It provides cross-border sellers with strategies for transformation and upgrading, helping them achieve sustainable development under compliance. The analysis highlights the importance of adapting to new regulations and embracing compliant practices to navigate the evolving landscape of cross-border e-commerce.

01/26/2026 Customs Knowledge
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Temus Algorithm Optimizes Peak Season Sales Strategy

Temus Algorithm Optimizes Peak Season Sales Strategy

Temu's peak season operation strategy differs significantly from traditional e-commerce. Temu's peak season is essentially a period of platform algorithm-driven traffic support, rather than a natural sales peak. Sellers need to understand its platform mechanisms and master the algorithmic logic to seize opportunities and achieve sales growth in Temu's 'artificial boom'. Success hinges on adapting to this algorithm-driven environment and leveraging the platform's promotional periods effectively. Understanding the platform's inner workings is key to navigating and profiting from this unique e-commerce landscape.

01/26/2026 Logistics Industry Insights
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