Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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EU Weighs High Tariffs on Chinese Hybrid Cars Amid Trade Spat

EU Weighs High Tariffs on Chinese Hybrid Cars Amid Trade Spat

The EU is considering imposing tariffs of up to 35.3% on Chinese hybrid vehicles, potentially reaching 45% with existing rates. This stems from surging Chinese hybrid vehicle exports and EU concerns about subsidies. Simultaneously, the US exhibits protectionist tendencies, threatening tariffs on French goods. These events highlight escalating global trade friction and rising protectionism, creating uncertainty for the global economy. The proposed EU tariffs and US threats exemplify the growing trend of trade disputes and potential barriers to international commerce.

02/03/2026 Customs Knowledge
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US Restricts Chinese Russian Tech in Smart Cars Over Security Concerns

US Restricts Chinese Russian Tech in Smart Cars Over Security Concerns

The US plans to ban smart cars with ties to China and Russia from entering the market, citing national security and citizen privacy concerns. The new regulations focus on vehicle connectivity and autonomous driving systems, with a buffer period for compliance. This move will reshape the automotive supply chain, impacting technological innovation and market competition. The Chinese automotive industry needs to strengthen independent innovation, expand into diversified markets, and actively address the challenges posed by this policy.

02/04/2026 Logistics Industry Insights
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CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

BrandTech Connect@CES 2026 focuses on channel strategies for Chinese brands going global. It brings together North American retail and platform experts, offering practical strategies to help build overseas channel systems. Attendees will gain insights into navigating the North American market, establishing effective distribution networks, and leveraging various platforms to reach target consumers. The event provides a valuable opportunity for Chinese brands to learn from industry leaders and develop a robust international presence.

02/05/2026 Logistics Industry Insights
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Postpandemic Aviation MRO Industry Faces Turbulence Opportunities

Postpandemic Aviation MRO Industry Faces Turbulence Opportunities

The post-pandemic global aviation industry faces numerous recovery challenges. While the MRO market shows steady growth, significant regional disparities exist. Supply chain restructuring and talent shortages require urgent solutions. Only by embracing change can companies thrive in the intensely competitive market. The MRO market is being shaped by new technologies and evolving customer demands, requiring businesses to adapt quickly and strategically to maintain a competitive edge. Addressing the talent gap and optimizing supply chains are crucial for sustained success in the evolving aviation landscape.

01/16/2026 Logistics Industry Insights
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Promat Showcases Supply Chains Rapid Digital Shift

Promat Showcases Supply Chains Rapid Digital Shift

The ProMat conference and the latest MHI report highlight the accelerated digital transformation of supply chains, driven by nine key technologies. Businesses must embrace change, address the talent gap, and focus on critical areas such as smart city logistics, IoT applications, and talent development to gain a competitive edge in the future. The report emphasizes the urgency for companies to adapt to these technological advancements and invest in the necessary skills and infrastructure to thrive in the evolving landscape of digital supply chain management.

01/19/2026 Logistics Industry Insights
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Supply Chain Leaders Urge Resilience Ahead of 2025 Challenges

Supply Chain Leaders Urge Resilience Ahead of 2025 Challenges

ASCM CEO Abe Eshkenazi interprets key supply chain trends for 2025 and beyond: resilient supply chains, digital transformation, sustainability, and talent development. Companies must actively embrace change to win in the fierce market competition of the future. These trends highlight the need for agility, adaptability, and a focus on environmental and social responsibility. Businesses that prioritize these areas will be better positioned to navigate disruptions and achieve long-term success. Investing in talent and technology is crucial for building a future-proof supply chain.

01/30/2026 Logistics Industry Insights
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Madagascar Customs Enhances Trade Via WCO Training Program

Madagascar Customs Enhances Trade Via WCO Training Program

The WCO is supporting the Malawi Revenue Authority (MRA) in talent development, enhancing human resource management, and addressing trade facilitation challenges. This support includes the launch of an e-learning platform to promote sustainable development. The initiative aims to strengthen the MRA's capabilities in key areas, enabling them to better manage their workforce and streamline trade processes. By investing in talent and providing modern learning tools, the WCO and MRA are working together to create a more efficient and effective customs environment in Malawi.

01/30/2026 Customs Knowledge
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Smart Logistics Firms Lead in Digital Transformation

Smart Logistics Firms Lead in Digital Transformation

This article delves into how logistics companies can leverage digital transformation to address challenges and seize opportunities. It focuses on key areas such as digital freight matching, supply chain reshaping, workforce management, technology enablement, and talent crisis. Through real-world examples, it illustrates how to utilize new technologies, optimize processes, and enhance talent quality to build a more efficient, intelligent, and sustainable supply chain. Ultimately, the goal is to achieve success in future competition by embracing digital solutions and fostering a data-driven approach to logistics operations.

02/04/2026 Logistics
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