Shopify Cuts Jobs Amid Ecommerce Slowdown

Shopify Cuts Jobs Amid Ecommerce Slowdown

Shopify's layoffs reflect the decline of e-commerce dividends and challenges faced by cross-border e-commerce. This article analyzes the reasons behind the layoffs and proposes strategies for Amazon sellers, emphasizing refined operations, diversified layouts, and long-term value creation. Despite industry changes, the future of cross-border e-commerce remains bright, and data-driven decision-making is key to success. Navigating the evolving landscape requires adaptability and a focus on sustainable growth.

02/11/2026 Logistics Industry Insights
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Industrial Real Estate Demand Rises As Vacancy Rates Fall

Industrial Real Estate Demand Rises As Vacancy Rates Fall

The Prologis Industrial Business Indicator (IBI) shows a significant rebound in industrial property leasing activity, with the IBI index reaching a new high. Diversified demand, declining vacancy rates, and limited supply are the main driving factors. The report recommends that tenants seize leasing opportunities and landlords flexibly adjust their strategies to cope with market changes. The strong performance indicates continued growth and resilience within the industrial real estate sector, despite broader economic uncertainties.

02/11/2026 Logistics Industry Insights
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PCT International Patent Fees to Rise in 2026 Impacting Businesses

PCT International Patent Fees to Rise in 2026 Impacting Businesses

The China National Intellectual Property Administration (CNIPA) announced adjustments to PCT application international phase fees, effective January 1, 2026. These changes primarily affect the international filing fee, handling fee, and the European Patent Office's international search fee. Companies should pay attention to these cost changes, optimize their application strategies, and closely monitor exchange rate fluctuations and subsequent announcements from the CNIPA. This requires proactive cost management and strategic planning for international patent protection.

02/11/2026 Customs Knowledge
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5step Guide to Affiliate Marketing Keyword Research

5step Guide to Affiliate Marketing Keyword Research

This article delves into the critical role of keyword research in affiliate marketing, offering a five-step winning strategy encompassing brainstorming, tool utilization, long-tail focus, intent analysis, and competitor analysis. It also highlights four key keyword types suitable for affiliate marketing, helping readers precisely target their audience, boost website traffic, and improve conversion rates. By understanding these strategies and keyword types, affiliate marketers can significantly enhance their SEO efforts and drive more successful campaigns.

02/11/2026 Logistics Encyclopedia
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Guide to Boosting Affiliate Marketing Signup Conversions

Guide to Boosting Affiliate Marketing Signup Conversions

This article delves into the crucial elements of affiliate marketing registration pages and form design, aiming to assist marketers in building an effective affiliate marketing system. It covers essential registration page components, form information gathering strategies, techniques to improve registration conversion rates, technology selection advice, and common pitfalls to avoid. Providing comprehensive practical guidance, this article helps create a high-converting affiliate member registration process, ultimately leading to a more successful affiliate program.

02/11/2026 Logistics Encyclopedia
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Instagram Affiliate Marketing Boosts Ecommerce Sales

Instagram Affiliate Marketing Boosts Ecommerce Sales

This article delves into how cross-border e-commerce businesses can leverage Instagram affiliate programs for growth. It outlines the advantages of affiliate programs and provides a detailed guide to building one, covering target audience identification, partner selection, commission structure design, provision of marketing materials, establishment of communication channels, and performance tracking with optimization. The article also shares practical tips and case studies to help readers better understand and utilize Instagram affiliate marketing strategies.

02/11/2026 International Settlement
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Ecommerce Growth Hinges on Google Indexing Mastery

Ecommerce Growth Hinges on Google Indexing Mastery

This article provides an in-depth analysis of the Google indexing mechanism, explaining the key technical, content, and compliance factors that influence indexing. It offers practical optimization strategies for cross-border e-commerce businesses to improve their website's Google indexing efficiency and drive traffic growth. By improving page loading speed, optimizing website structure, creating high-quality content, and adhering to Google's guidelines, businesses can effectively enhance their visibility in Google search results.

02/11/2026 Logistics Encyclopedia
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Ecommerce Brands Turn to Video Marketing for Growth

Ecommerce Brands Turn to Video Marketing for Growth

This article provides a comprehensive video marketing toolkit guide for novice independent website sellers. It covers resources for video and audio materials, as well as easy-to-use video creation tools. Furthermore, the article shares advanced video marketing strategies to help sellers create engaging video content and achieve traffic growth. This guide aims to equip sellers with the necessary tools and knowledge to effectively leverage video marketing for their independent e-commerce businesses.

02/11/2026 Logistics Encyclopedia
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US Rail Freight Market Faces Growth and Hurdles

US Rail Freight Market Faces Growth and Hurdles

The US rail freight market presents a mixed picture. While carload volume has slightly decreased, intermodal container traffic is growing. Strong demand exists for commodities like petroleum and automobiles, while coal and grain face challenges. Companies need to focus on specific market segments, optimize transportation structures, strengthen cooperation, and develop long-term strategies to seize market opportunities. The key lies in understanding evolving demands and adapting to the changing landscape of rail freight transportation.

02/11/2026 Logistics
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US Rail Freight Decline Signals Economic Concerns

US Rail Freight Decline Signals Economic Concerns

For the week ending August 12, U.S. rail freight and intermodal volumes both declined. Carloads of motor vehicles & parts and petroleum products increased, while grain, chemicals, and forest products decreased. Year-to-date freight volume saw a slight increase, but intermodal volume experienced a significant drop. Businesses need to assess the situation and adjust their operating strategies accordingly. The decline in intermodal volume is a notable trend impacting the overall freight landscape.

02/11/2026 Logistics
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